How to Succeed as an Entrepreneur - Business Academy MBA Masterclass Series

Join our Entrepreneurship facilitator, Tinique Hay, alongside Hertfordshire Graduate MBA, other students, alumni, businesses and distinguished guests, in this quick-fire two-hour digital session as we explore cutting-edge trends and insights that are shaping the future in this important field.

Tinique Hay is an award-winning entrepreneur and event strategist with over nine years of experience in the event management industry. As the founder of Hay Events, Tinique has carved out a niche in helping entrepreneurs and SME founders grow their businesses through meticulously planned and executed events. Her expertise spans both online and offline events, where she consistently delivers impactful outcomes that enhance brand awareness, boost sales, and maximize ROI. Tinique is known for her ability to take the stress out of event planning, allowing her clients to focus on their core business activities. In addition to running her successful event management company, Tinique serves as a Visiting Lecturer at Hertfordshire Business School, where she shares her extensive knowledge of entrepreneurship and event strategy with aspiring business leaders.

In this session, Tinique Hay will provide participants with valuable insights into building a successful career in entrepreneurship, with a particular focus on leveraging events as a powerful tool for business growth. Drawing on her extensive experience as an entrepreneur and event strategist, Tinique will explore the key elements of entrepreneurial success, including strategic planning, branding, and the effective use of events to drive business objectives. Participants will gain an understanding of how to develop a robust entrepreneurial mindset, identify and capitalise on business opportunities, and navigate the challenges of running a business. Tinique will also share practical strategies for integrating events into an overall business strategy to enhance visibility, engage customers, and achieve a strong return on investment. This session is designed to equip attendees with the knowledge and confidence to pursue entrepreneurial ventures, offering actionable advice on how to start, grow, and sustain a successful business in today’s competitive landscape.