Key Skills for Building a Career in Digital Marketing - Business Academy MBA Masterclass Series

Join our Digital Marketing facilitator, Carol Holdsworth, alongside Hertfordshire Graduate MBA, other students, alumni, businesses and distinguished guests, in this quick-fire two-hour digital session as we explore cutting-edge trends and insights that are shaping the future in this important field.

Carol Holdsworth is an accomplished digital marketing strategist and full-stack marketer with over 25 years of experience in driving marketing initiatives across various industries, including retail, hospitality, real estate, and logistics. Specialising in marketing strategy, branding, content creation, and digital advertising, Carol has successfully delivered award-winning campaigns and complex digital transformation projects globally. She holds an MBA in Marketing and Entrepreneurship, which complements her extensive hands-on experience in leading eCommerce and CRM platform developments, as well as social media and digital marketing efforts. As the founder of Hussle Hub and a Visiting Lecturer at Hertfordshire Business School, Carol is passionate about mentoring the next generation of marketers and helping businesses achieve their goals through innovative marketing solutions.

In this session, Carol Holdsworth will guide participants through the evolving landscape of digital marketing and the key elements required for building a successful career in this dynamic field. Drawing on her extensive experience in executing global marketing strategies and leading digital transformation projects, Carol will explore the essential skills needed to excel in digital marketing, including branding, content creation, and performance analytics. Participants will gain insights into the latest trends in digital marketing, such as the increasing importance of data-driven strategies, the role of social media in brand building, and the integration of eCommerce with traditional marketing efforts. Carol will also discuss the challenges and opportunities that digital marketers face in today’s fast-paced environment, offering practical advice on how to develop a career path that aligns with individual strengths and industry demands. This session is designed to equip attendees with the knowledge and confidence needed to navigate a career in digital marketing, providing actionable steps to achieve long-term success in this ever-changing field.