Style guide
Our house style guide establishes basic rules for copy editing which otherwise might be open to interpretation, including how we refer to ourselves, punctuation and capitalisation.
It aims to ensure the production of consistent, high quality written communications across the University. Please refer to the University’s tone of voice guidelines to capture the University’s brand in your work.
Writing about the University
Guidelines | ✅ Use | ⛔️ Do not use |
---|---|---|
Capitalise the 'U' when using the University's full title and when referring to the University specifically. Use a lower case 'u' when referring to universities in general. Do not use a capital ‘T’ for ‘the’ University of Hertfordshire except as normal punctuation requires at the beginning of a sentence. | At the University of Hertfordshire you will find excellent learning facilities. The University is a market leader... I studied at the University of Hertfordshire. | At the university of Hertfordshire you will find excellent learning facilities. The university is a market leader... I studied at The University of Hertfordshire. |
When referring to the University, use the full title wherever possible. You can use 'Herts' in running text where you need to refer to the University multiple times and have previously used the full title. Never write ‘UH’ or ‘Hertfordshire University’ in any communication. | The University of Hertfordshire is located in Hatfield, just 25 minutes from London. Herts is… | UH / Hertfordshire University is located in Hatfield, just 25 minutes from London. |
Terms such as 'we', 'our' and 'us' can be used when referring to the University for more informal copy. | Our next street food event will take place on... | The University of Hertfordshire's next street food event will take place on... |
Recognise when the subject is a singular entity and use the singular tense appropriately. |
The University is proud to recognise the following 2023 Honorary Doctorate recipients... Our Board of Governors is meeting on 12 December. The MarComms team is having a meet up on Tuesday. |
The University are proud to recognise the following 2023 Honorary Doctorate recipients... Our Board of Governors are meeting on 12 December. The MarComms team are having a meet up on Tuesday. |
Names and titles
Guidelines | ✅ Use | ⛔️ Do not use |
---|---|---|
Formal titles Capitalise formal titles of office holders before a name, but lower case for subsequent informal references or for generic job titles. Write titles without a full stop. | …and Vice-Chancellor Professor Quintin McKellar attended the meeting. The vice-chancellor commented that... The press officer will advise you. Dr Mr Mrs | ... and vice-chancellor Professor Quintin McKellar attended the meeting. The Vice-Chancellor commented that ... The Press Officer will advise you. Dr. Mr. Mrs. |
Names of Schools and Strategic Business Units Do not use acronyms for the names of Schools and SBUs. | School of Health and Social Work | HSK |
Names of teams Capitalise specific team names. Do not capitalise 'team' when using as a general, non-specific term. |
International Team Meet the team |
international team Meet the Team |
Qualifications and subjects Use capital letters only for formal award titles and not for subjects or qualification levels. Do not capitalise ‘degree’. | BSc(Hons) Mathematics. You must have a degree in mathematics. You study for a postgraduate diploma. | BSc(Hons) mathematics. You must have a degree in Mathematics. You study for a Postgraduate Diploma. |
Module titles Write module titles in running text with initial capitals. | The module is Introduction to Economics. | The module is introduction to economics. |
Years of study | First Year | 1st Year / Year One / Year 1 |
Building names Use initial capitals for official building names. Do not use capitals for informal references, such as the campus or the auditorium. | de Havilland Campus Note: always a lower case ‘d’ and upper case ‘H’. College Lane Campus The Weston Auditorium Learning Resources Centre(s) | Hatfield de Havilland Campus / De Havilland Campus Hatfield College Lane The weston auditorium |
Alumni Use ‘alumni’ for the gender-neutral or male plural. ‘Alumnae’ is the feminine plural noun. Note that the male singular is ‘alumnus’ and the female singular is ‘alumna’. | Herts alumna Helen Lederer. The alumni gathered in the Chapman Lounge. | Herts alumnus Helen Lederer. The alumna gathered in the Chapman Lounge. |
Contact details and website addresses
Guidelines | ✅ Use | ⛔️ Do not use |
---|---|---|
Telephone numbers Write telephone numbers in a UK/international style. | +44 (0)1707 284000 | 01707 284000 |
Contact details For a list of contact details use tel and mob. Do not use a prefix for email addresses. | tel +44 (0)1707 284000 | Tel: 01707284000 |
Website and email addresses Do not include 'http://www.' when writing web addresses unless it is a requirement (eg https:// for secure addresses). Do not abbreviate ‘email’ to ‘e’ | For more information, email ask@herts.ac.uk | For more information, e: ask@herts.ac.uk |
Numbers and measurements
Guidelines | ✅ Use | ⛔️ Do not use |
---|---|---|
Time Use the 24 hour clock, with a dot (.) between hours and minutes. | Lectures begin at 09.00 Registration for the Open Day is at 13.00. | Lectures begin at nine. Register for the Open Day at 1pm. |
Dates Write dates without commas or 'th' or 'st' starting with the day, followed by the month and then the year. Do not abbreviate the month or year. If including the day, write out the day in full without punctuation. When formatting a span of years within inline copy use a ‘-‘ between the year numbers. Do not use a ‘/’ when writing a span of years in copy. When writing a span of years in a heading use four digits for both yyyy – yyyy Use yyyy-yy when writing a span of years inline | 18 September 2020 18 September 2020 Monday 18 September 2020 Results from 2022-23 show that… Strategy 2020-2025 | 18th September 2020 18 Sept 20 Mon, 18 September 2020 Results from 2022/23 show that… Strategy 2020-25 |
Numbers Use words for numbers up to ten in running text. Use figures (without commas) from 10 onwards (except when a number starts a sentence). Spell out fractions in running text. | Nine 2,000 Three quarters | 9 2000 ¾ |
Measurements Use the metric system for weights and measurements. Units should be abbreviated in copy. The exception is ‘miles’ which should be written out in full. | The University of Hertfordshire is 25km from London The University of Hertfordshire is only one mile from Hatfield town centre. | The University of Hertfordshire is twenty-five kilometres from London. The University of Hertfordshire is only 1mi from Hatfield town centre. |
Abbreviations and symbols
Guidelines | ✅ Use | ⛔️ Do not use |
---|---|---|
Acronyms The first reference to something, even if it is commonly abbreviated, should always appear in full, followed by the abbreviation in brackets. The abbreviations should not include full stops or any other punctuation. | The Learning Resources Centre (LRC) on College Lane opens at… | The LRC on College Lane opens at… |
Abbreviations Write abbreviations without a full stop. | eg | eg. |
Ampersands Do not use ampersands ‘&’ in place of ‘and’. The exception is in established usage (eg course titles such as Journalism & Media Cultures which have been validated with an ‘&’). | Fees and bursaries | Fees & Bursaries |
Per cent Use % not ‘per cent’ in running text. If you need to spell the word, use ‘per cent’ not ‘percent’. | 15% of the University’s student population feel… | Fifteen per cent of the University’s student population feel… |
Punctuation and capitalisation
Guidelines | ✅ Use | ⛔️ Do not use |
---|---|---|
Brackets Use standard round brackets (parentheses). Where the bracket is within another sentence, there is no capital and the full stop is outside the bracket. | ( ) He successfully passed his degree (he completed his coursework on time). | [ ] or { } He successfully passed his degree (he completed his coursework on time.) |
Bullet points Bullet points are useful on web pages where running text lists should be avoided. Punctuation should be included in bulleted lists unless formal titles are being listed. Precede bulleted lists with a colon and start each point in lower case. Finish the final bullet point with a full stop. | You must:
| You must
|
Quotation marks Always use double quotation marks (" ") When a grammatically complete sentence is quoted, the full stop is inside the quotation marks. | Professor Smith said, "We provide a menu of extensive facilities for our students." | Professor Smith said: ‘We provide a menu of extensive facilities for our students’. |
Capitalisation of event names When writing the name of an event on a web page, capitalise only the first word and any other proper nouns. The only exception is when the name of the event is a formally branded title that already uses all capitals. | Opportunity without borders: How Herts is powering the global classroom | Opportunity Without Borders: How Herts is Powering the Global Classroom |
Related Guidance
Get in touch
If you have any questions please contact a member of the team:
Contact | |
---|---|
Media and PR team, Marketing and Communications | news@herts.ac.uk |
Vicky Trendall, PR and Media Manager | v.trendall@herts.ac.uk |
Marketing and Communications Business Support | marketinguh@herts.ac.uk |