BA (Hons) Marketing

Marketing is about wowing your customers. Discover how to compellingly and creatively attract and engage an audience on our award-winning marketing degree.

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Typical offer: 112–120
Entry requirements
Fees: £9,535 per year (UK)
Full details
UCAS code: N500
Course length: Various
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Location:
University of Hertfordshire, Hatfield
Institute code: H36
Work placement option
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Study abroad option
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One of only four CIM strategic University UK partners

90% go on to work or further study (Graduate Outcomes, 2018-20)

92% satisfaction for organisation and management (NSS, 2024, based on the average of Q17-18)

Business at Herts

Course overview

Marketing is the powerhouse behind any organisation’s success, whether it’s large or small, public, private or a charity, learn how to adopt a professional marketer's mindset, and discover how to plan, develop, and lead successful marketing strategies and campaigns on our CIM award winning marketing degree. Immerse yourself in our marketing degree and learn the core principles of marketing while crucially, learning about the exciting impact that technology is having as you get to grips with the latest digital tools for the modern marketer.

A career in marketing offers many opportunities. The degree in marketing at Herts has been carefully designed to let you choose modules that appeal to you, discover where your interests lie and what you truly love, whether it’s enhancing your written, analytical or creative marketing skills.

Understand how markets can be segmented and how to target your audiences. Develop the skills to help you create and deliver effective communications that engage and persuade, including content creation, social media and social influence, digital venture creation, branding and building a communications strategy. You’ll finish with a firm grasp of what successful marketing looks like and an awareness of where your strengths lie across this varied and exciting business profession.

You’ll be introduced to the latest practitioner platforms, digital tools and insights from organisations like Google, Hootsuite, Facebook and LinkedIn. A flexible course, the first year is the same as BA (Hons) Advertising & Digital Marketing, so if you discover a creative flair, you may choose to swap from your second year and focus on this much in demand specialism.

Why choose this course?

Award winning course: On our cutting-edge, CIM award-winning course, learn how to think and act like a marketer and graduate with a highly valued marketer's mindset.

Learn how to drive business growth: With our marketing degree, your marketing knowledge, expertise, and skills will grow as you learn how to connect businesses with people's needs and desires, and most importantly, how to effectively communicate the value of products and services to drive business growth and success.

Networking opportunities: You'll start building your professional network right away through our strong relationships with nationally recognized professional bodies, alumni network, and local/regional business connections.

Learn from industry professionals: Additionally, benefit from our professional collaborations that provide opportunities to learn directly from industry practitioners through their real-world experiences. Our program team, consisting of academic, pastoral, and employability staff, is committed to helping you find the best learning path suited to your individual style and supporting you with academic and personal challenges.

Extra-curricular opportunities: You can take advantage of a wide range of extra-curricular opportunities, projects, and roles to strengthen your network, skills, and CV, applying your knowledge in practical scenarios before graduation.

Enhance your entrepreneurial skills: If you have an entrepreneurial flair and are interested in social sustainability, explore our prestigious Enactus Society, which organizes projects with a meaningful impact.

Sandwich year option: We actively support you in securing industry placements, studying abroad, or undertaking internships (including the latest online bite-sized digital experiences) to help you explore your areas of interest and enhance your CV.

Strong employment prospects: Graduate ready to enter an exciting, magnetic, and diverse industry with a broad knowledge base adaptable to various marketing fields, both agency and client-side. 93% of Herts graduates in work or further study 15 months after graduation (Graduate Outcomes Survey, 2021/22).

Professional accreditations

The Chartered Institute of Marketing

We are proud to be one of the four strategic University CIM partners in the UK. Year after year, we have been commended as a study centre for offering professional qualification options, providing access to networking events and valuable learning opportunities.

During your first year, you have the opportunity to become an Affiliate Member and pursue a CIM Foundational award.

In the second and final years, we offer additional opportunities to pursue further professional CIM qualifications. Through the Graduate Gateway, you can even receive exemptions from various CIM qualifications, and this continues after graduation, with the option to pursue higher-level Professional Certificates/Diplomas.

Your future career

Prepare for a professional marketing career and maximise your opportunities with skills and knowledge critical to business success. With over 90% of students in work or further study, you can join our successful alumni in this continuously evolving sector (Graduate Outcomes, 2018-20).

Possible roles for marketing graduates include:

Marketing manager
PR executive
Search specialist
Paid search consultant
Advertising manager
Agency account manager

Join former students in consumer-facing businesses like L’Oreal, Bosch, Disney, Danone, and BMW. Explore opportunities in government agencies like the House of Commons, or B2B corporations like Iris, Microsoft, Ipsos, and IBM. On the agency side, companies like Saatchi & Saatchi and JWT London are just two of the many advertising firms employing former students.

Graduate prepared to take your position in this exciting, fascinating, and varied industry. Gain a broad knowledge foundation that can be applied to a range of marketing sectors, both agency and client-side. Hit the ground running thanks to the course's heavy emphasis on case studies and best practices.

See what recent graduates are up to

What you'll study

Start your marketing degree with core marketing knowledge (4 per semester) before moving on to more focused themes.

The theory is just the beginning. You are encouraged to apply what you learn in real-life situations and collaborate with local businesses to solve their marketing problems. Engage in projects, develop impactful presentation skills, and learn how to solve problems in teams.

In your first year, establish a solid foundation of marketing knowledge, comprehending key concepts and topics. If you have a strong inclination towards creativity, you may consider switching to BA (Hons) Advertising and Digital Marketing at the end of this year.

In your second year, refine your understanding of marketing fundamentals such as customer behaviour and quantitative analysis. Additionally, acquire expertise in digital marketing, social media marketing, innovation, people management, and market research.

In your final year, delve deeper into marketing practice through your dissertation, an industry study, or modules focusing on integrated communications.

Throughout your course, you are encouraged to embrace innovation and forward-thinking.

There are also opportunities to further enhance your personal development through our GoHerts program, placements, internships, study abroad, and Future Success team events.

Level 4

Module	Credits	Compulsory/optional
Introduction to Marketing Communications	15 Credits	Compulsory
The module will introduce students to the various traditional and digital marketing communications tools and channels. The module provides a basic understanding of relevant integrated marketing communications, social influence and messaging theories. This module will cover the main areas of advertising, digital marketing tools, content and direct marketing and PR. Students will be introduced to the differences between paid, earned and owned media.
Principles of Marketing (CIM)	15 Credits	Compulsory
Students will study key components of the marketing environment and factors that influence consumer behaviour, the history of marketing and ethical considerations. Topics covered will include segmentation, marketing research, the marketing mix and competitive positioning. Students will apply this knowledge to a range of different contexts such as consumer marketing, business to business and not-for-profit. This module incorporates the syllabus for the CIM Award in Marketing Principles (L3) which students may have the option to take.
Understanding Data	15 Credits	Compulsory
This module introduces students to types of data that marketers need to understand in order to manage marketing activities. The emphasis of this module is on understanding the significance of the data in the marketing function. A broad range of secondary data sources will be studied, including market research reports, company reports and accounts, audience research. Students will be expected to use Excel skills in the interpretation and presentation of data.
Essential Skills in Marketing	15 Credits	Compulsory
This module introduces students to essential academic and practical skills that they will need throughout their studies. Classroom activities will include academic skills of reading, writing, and research. Recognising that not all students start at the same place with practical and digital skills, this module will start with diagnostics to identify skills gaps including JISC diagnostics. Resources including CASE and LinkedIn Learning will be used as part of a blended learning approach.
Digital Landscape	15 Credits	Compulsory
This module will look specifically at the nature of the digital customer including device usage and online consumer behaviour. Students will be introduced to the concepts of digital transformation and digital disruption and will consider the impact of the digital environment on all 7Ps. Students will consider upcoming technologies and their impact on marketers (for example the emergence of voice technology, search marketing, and artificial intelligence).
Business Environment	15 Credits	Compulsory
The module enables students to identify the impact of the external environment on marketing decisions. It will cover, for example, such aspects as economic and social trends, including business ethics, sustainability, law and globalisation. Students will be encouraged to explore the marketing context by demonstrating an ability to gather information and apply knowledge by using relevant frameworks to inform marketing decisions. The module will aim to foster an appreciation of the importance of commercial awareness and embed this into their marketing practice. Students will be encouraged to be conversant with current affairs and the impact of topical issues in business on marketers. Students will be working in teams and introduced to relevant tools and models, and how to use these critically in the production of a marketing audit.
Content Creation	15 Credits	Compulsory
This is a practice-based module, that enables students to apply communications theory to the production of marketing content. Students will learn the practical and creative skills required to produce a portfolio of marketing content, such as video, images, text and print using a range of digital tools. Skills include creativity, copywriting and video production. Students will be able to use appropriate software to create effective pieces of communication suitable for online and offline campaigns. Practical skills will be developed in the context of messaging, content marketing and search marketing theories.
Preparing for Professional Success	15 Credits	Compulsory
This module aims to develop the professional skills for success in the marketing industry and provides an overview of marketing, advertising and digital professional roles available. Students will develop their ability to present themselves in person, in writing and online, including the production of an online presence, for example, using professional social media platforms. Students will identify opportunities for professional engagement, for example, through internships, work experience, work shadowing, professional qualifications, online courses and visiting exhibitions/seminars; and produce and start to implement a personal plan for achieving relevant experience, which students are expected to continue with throughout their degree. Students will be taught aspects of personal branding, networking skills, presentation and pitching skills, resilience and preparing to work in a pressured environment with high expectations.

Level 5

Module	Credits	Compulsory/optional
Digital Marketing in Practice	15 Credits	Compulsory
Students will develop a digital marketing communications campaign and understand how to measure campaign performance. Students will explore digital marketing planning theories and concepts and examine current digital marketing practices, in order to develop a digital marketing communications plan.
Managing People	15 Credits	Compulsory
Managing People aims at providing students with an introduction to the management of people in organisations. Content includes: The development of HRM, theory and practice, contextual factors, strategic approaches. Recruitment and selection (R&S) including role of R&S, models of R&S and their application. Equality and diversity (E&D) including the case for E&D, approaches to implementing E&D policies, and tackling discrimination in organisations. Flexibility and managing flexibility. Performance and reward management including managing people for performance, motivation and the link with reward management. Employee participation and involvement Factors affecting the success of employee involvement (EI) and effective communication. Learning and development (L&D) including identifying the need for L&D, evaluation of the outcomes, and the contribution L&D can make to people's performance and business success. Managing people activities from both strategic and operational perspectives. Exploring the role of HR function and line manager.
Consumer Behaviour	15 Credits	Compulsory
The cognitive versus behavioural approach to consumer analysis are compared and evaluated. An understanding of consumers and their behaviour will enable students to have a greater understanding of target customer segmentation and product/brand positioning for the development of product, pricing, distribution, and marketing communication strategies. Perception of the self and brands is considered along with the social issues of behaviour, beliefs and personality and their longer-term impact on consumer learning. The module offers an introduction to the psychology of the consumer, and the impact that this has on the Marketer in creating, developing, and delivering customer-valued products and services.
Marketing Insights, Analysis and Planning	15 Credits	Compulsory
The ability to identify, analyse and interpret data from a variety of sources will enable students to gain a greater understanding of how marketing decisions are made and how marketing plans are developed to maximise identified market opportunities. This module will support students seeking to gain a career in marketing planning, customer and market analysis, and marketing management.
Social Media and Social Influence	15 Credits	Compulsory
This module aims to give marketing students an understanding of the role and application of social media in a marketing context. The module examines marketing theories that inform successful social media plans and introduces students to practical skills to implement those plans. This module will prepare them with practical skills that will enhance their employability in this contemporary marketing field. This module is particularly pertinent to students wishing to develop a dissertation on social media theory and application.
Working With Industry	15 Credits	Compulsory
Students will develop further industry know ledge to support their progress into graduate level employment or higher study. They will review the professional development plan that they produced in Preparing for Professional Success in first year. Emphasis in this module will be on implementing their plan, building on their portfolio of experience, and refining their online presence/CV using the experience gained. This module will also prepare students for assessment centres; including revisiting analysis of spreadsheet data; idea generation and presentation techniques.
Marketing Research	15 Credits	Compulsory
The module introduces students to a range of market research techniques and approaches to assist marketers in the marketing management process. It will look at the development, nature, scope and organisation of research and how it is used by organisations. The emphasis of this module is on understanding the different quantitative and qualitative techniques that are available to measure and understand new and existing markets and consumers. It will also explore the fundamentals of sampling and sample design and introduce the difference techniques in collecting data. The module will explain the role of marketing research in relation to the marketing mix and review the tools available to marketers to collect data from customers, consumers and businesses.
Innovation and Business Model Design	15 Credits	Compulsory
Students will develop an understanding of innovation, entrepreneurship and value creation through effective business model design. It allows students to foster their creativity and enhance their entrepreneurial mindset by considering a variety of problems and or opportunities across different business contexts. Students generate and validate a viable commercial or social proposal/project by developing evidenced arguments, drawing on research (including numeracy and data analysis skills), and industry insights. Elements of financial analysis will be utilised to support the business model design as part of the proposal, in order to demonstrate feasibility and economic sustainability. The module provides students with opportunities to expand their professional network through participation in real world initiatives (e.g. Business Incubators, local community and extra-curricular University activities).

Level 6

Module	Credits	Compulsory/optional
Industrial Placement Sem B only	0 Credits	Optional

Industrial Placement Year	0 Credits	Optional

Industrial Placement (Semester A)	0 Credits	Optional

Dissertation - Marketing	30 Credits	Optional
The dissertation offers the opportunity to undertake an individual piece of work that is designed to develop research skills relevant to a specific area of study. Students will be allocated an academic supervisor who will meet with students on a regular basis. On completion of the research, students will be required to produce a dissertation by following a clearly set out criteria that may cover the management of the dissertation, interrogation of literature, the research methods used, the intellectual quality and originality, analysis of data and drawing conclusion from, and the structure and coherence of the report.
Research Methods	0 Credits	Optional
This non-credit bearing module of study is designed to provide students with sufficient research skills in order to successfully undertake a dissertation and/or research project. Key themes covered by the module include: Primary and secondary research. Formulating the research objectives/questions. Quantitative and qualitative research methods (inc. including sampling). Writing the methodology chapter. The need for a theoretical underpinning and writing the literature review. Ethics considerations and the approval process.Presenting research findings.
HBS Placement	0 Credits	Compulsory
This activity is self-directed by the student and carries no credits. Students will be supported by the Professional Experience Module Leader, Professional Experience Visit Co-ordinator, an Academic Mentor and the Centre for Academic Skills Enhancement (CASE). Successful completion of the Professional Experience Module leads to the appropriate suffix on students degree title stated on the programme specifications. Student are required to complete at least 30 weeks of full-time equivalent (at least 35 hours per week) placement activity.
Entrepreneurship, Innovation and Creativity	15 Credits	Optional
Students first gain insights into the role and importance of entrepreneurs and the traits, attitudes, and skills they possess. A wide range of theoretical models and frameworks will be considered, evaluated and critiqued. They then learn about the importance of entrepreneurship and innovation for organisations to continue to prosper, to remain competitive and for economic growth. Students will consider what drives innovation, including creativity, evolving human needs, technology, and changes in the competitive and macro environments. Students will creatively explore how to develop products and services, including planning how to turn an innovative idea into commercial/social reality.
Integrated Marketing Communications	15 Credits	Optional
This module explores marketing communications in various contexts and how technology has changed communications planning and delivery. It investigates how marketers are required to blend communications across online and offline channels to create a unifying platform that can deliver a connected communications strategy to deliver organisational objectives, and how consumers and other stakeholders influence the message and the brand. Real world examples from a range of organisations and sectors are used to examine how the unifying platform must connect to customers through emotional actions. How the story is communicated across the most appropriate channels given the market and organisational context is evaluated, along with the challenges of managing communications for different organisations.
Digital Economy	15 Credits	Compulsory
Topics will include - Definition of digital economy; Development of digital economy; Digital economy as part of the total company profile; Approaches to digital economy; Internal and external effects of digital economy; International methods of digital economy; Strategic advantage and barriers/ challenges faced through the adoption of digital economy. This will include the impact on the environment as well as the threats to a company s digital operation and assets and ways to avoid and mitigate against these. UK and EU legislation specific to a company s digital world will also be explored.
The Future of Marketing	15 Credits	Compulsory
The focus of this module is on the development of critical and analytical skills that will enable marketers to identify, anticipate and engage with changes in the profession. Students will be encouraged to engage with current academic research, current industry research and industry press. Students will develop the ability to critically analyse key contemporary issues and changes impacting the industry and evaluate impacts on the marketing profession.
Branding and Communications Strategy	15 Credits	Compulsory
This module explores in-depth the concepts of the strategic brand management and communication process, and underpinning theories. Content will include international perspectives where appropriate. Students will be guided in workshops in groups throughout the module to critically analyse elements of brand building, positioning - designing and implementing brand, communication strategies in executing branding campaigns and decision-making. Students will consider sustainability and ethics as brand values and the role of Corporate Social Responsibility. Students are expected to evaluate their choices and decisions impacting the macro and micro environmental issues with regards to brand building and positioning and value creation. Student will be required to gather secondary marketing intelligence and use this information to understand how the strategic brand and communication processes are formulated, planned and executed ultimately to reach, create and receive positive impact from various stakeholders.
Strategic Product Management	15 Credits	Compulsory
This module prepares students for the role of product manager in a variety of business contexts for both physical products and services. It develops the knowledge and skills required of product managers to manage portfolios in the context of corporate strategy, emergent service dominant logic, value co-creation and current product management practices. Typical responsibilities include defining product features, value propositions, competitor analysis, managing cross-functional teams and supply chains. Students will explore how customers take an active role in the creation of their own value and the ways in which organisations create mutually beneficial relationships from the supply chain through to the end customer. Students will translate value propositions into product roadmaps and learn how to use data to make ongoing decisions across all aspects of the marketing mix from cradle to grave.
Agency Practice and Management	15 Credits	Compulsory
This module will enable students, through research to critically analyse agency relationships and campaign management. Furthermore, they will be able to develop their critical thinking as diverse and contemporary issues effecting the communications industry will be explored. From campaign measurement to global networks, students will gain insight into the management of client relationships / gain an understanding of the organisation structure of a communication (advertising, PR, digital, new media, direct marketing, creative or branding) agency and evaluate the use of a range of marketing metrics and marketing communications frameworks in the workplace.
Digital Venture Creation	15 Credits	Compulsory
This module advances the understanding of the venture creation process through the application of theoretical knowledge and practical skills. Students will develop, lead and manage an entrepreneurial project demonstrating effective leadership and strategic vision by drawing on digital platforms. The module will explore theoretical concepts such as digital entrepreneurship, entrepreneurial leadership and growth. Students will further enhance their entrepreneurial mindset enabling them to develop or grow their own venture and/or to drive change in a dynamic organisation in their future career. The core activity is designed around the creation and implementation of a real-world business idea project, providing practical results through experiential learning.
Industry Project	30 Credits	Optional
Students undertaking an industry project will be expected to leverage the knowledge and skills they have learned during their studies to undertake an individual project. This module is designed to enhance students industry practice and employability skills relevant to a specific area of study within marketing. Students will be allocated an academic supervisor who will meet with students on a regular basis. On completion of the project, students will be required to produce a reflective project report demonstrating the processes and outcomes of the project. This double semester module will enable students to bring together all their specialist knowledge and skills into one major live project. Students will construct and respond to a marketing project brief in conjunction with an industry partner. Alternatively, students might choose to work on their own venture which will need to be agreed with both the module leader and supervisor.
Global Marketing	15 Credits	Compulsory
Global marketing success is a function of perspective, opportunity, motivation, organisation, knowledge and skills. The challenge for today's global marketers is to identify those opportunities appropriate to the firm, to develop appropriate marketing strategies and build and sustain competitive advantages in co-operation with other members of the firm as well as external partners and also consider the ethical implications of a range of global marketing strategies. To this end, the module will provide learning opportunities to appreciate current writings and perspectives on the global marketing environment. Opportunities will be given to analyse different global marketing organisations and their environments, suggest and implement realistic strategies and plans and control mechanisms.
Work Placement (AB)	0 Credits	Optional

Work Placement (A)	0 Credits	Optional

Work Placement (B)	0 Credits	Optional

Placement Study Abroad Asia (AB)	0 Credits	Optional

Placement Study Abroad Asia (A)	0 Credits	Optional

Placement Study Abroad Asia (B)	0 Credits	Optional

Placement Study Abroad Africa (AB)	0 Credits	Optional

Placement Study Abroad Africa (A)	0 Credits	Optional

Placement Study Abroad Africa (B)	0 Credits	Optional

Placement Study Abroad Australia (AB)	0 Credits	Optional

Placement Study Abroad Australia (A)	0 Credits	Optional

Placement Study Abroad Australia (B)	0 Credits	Optional

Placement Study Abroad Europe (AB)	0 Credits	Optional

Placement Study Abroad Europe (A)	0 Credits	Optional

Placement Study Abroad Europe (B)	0 Credits	Optional

Placement Study Abroad North America (AB)	0 Credits	Optional

Placement Study Abroad North America (A)	0 Credits	Optional

Placement Study Abroad North America (B)	0 Credits	Optional

Placement Study Abroad Latin America (AB)	0 Credits	Optional

Placement Study Abroad Latin America (A)	0 Credits	Optional

Placement Study Abroad Latin America (B)	0 Credits	Optional

Undergraduate Research Skills and Preparation	0 Credits	Optional
This non-credit bearing module of study is designed to provide students with sufficient research practice knowledge within business studies. The purpose is to facilitate a broad understanding which can then be applied to conduct an independent research project (assessed under a different programme-specific module). Key themes covered by the module include: The research process. Formulating a research project (including theoretical underpinning). Ethics considerations. Research methods. Critical skills for conducting a research project. Writing up an undergraduate research project.

What if I need support?

You'll benefit from dedicated support teams within the Business School, including Academic Support, Wellbeing, and a personal tutor who will assist you in adjusting to the demands of university learning and living.

Additional support is available from our Student Success team, which focuses on inclusive learning, as well as our dedicated Future Success network, which helps with work experience, placements, and graduate jobs.

You can join and engage with the Business School Student Voice community, consisting of a team of student representatives who regularly meet with staff to provide feedback and ensure the effectiveness of teaching.

Our in-house Centre for Academic Skills Enhancement (CASE) is available to all Business School students, offering additional support in areas such as academic writing, numeracy, and referencing.

Optional sandwich year

At the end of your second year, you have the option to experience a year of working life with a placement, or a shorter internship, a huge CV booster!

Professional work experience is the biggest contributor to your future employability. It allows you to put your knowledge into action, while learning how a business operates and making some handy professional connections.

We'll help you make the most of the experience, holding your hand from start to finish. You also get assistance with your CV, plus help preparing for interviews and presentations, at our ground-breaking mock Assessment Centre Experience.

Student placement organisations have included Disney, IBM, Porsche, Toyota, Body Shop, and Hugo Boss.

“As a Marketing placement for L’Oréal, I led the artwork process for the Garnier Skincare UK Team, working on the packaging available in stores across the UK and worldwide." - (Thomas Mernagh).

Find out more about work placements

You can choose to take a sandwich year abroad, making that decision in your second year. Studying at one of our international partners is a tremendous personal development opportunity and an amazing experience.

More and more companies are now operating on an international scale, and the experience of living in another country will make a significant impression on future employers. Put your knowledge into action, learn how businesses operate, and establish professional connections.

With over 100 partners in 40 countries, the world truly is your oyster! Our dedicated study abroad office will provide guidance on your options to help you make the most of this opportunity.

If you study abroad between your second and third year of study, you will not be required to pay any tuition fees, whether it is to the partner university or to us.

Find out more about study abroad options

At the end of your second year, you have the option to experience a year of working life with a placement, or a shorter internship, a huge CV booster!

Student placement organisations have included Disney, IBM, Porsche, Toyota, Body Shop, and Hugo Boss.

“As a Marketing placement for L’Oréal, I led the artwork process for the Garnier Skincare UK Team, working on the packaging available in stores across the UK and worldwide." - (Thomas Mernagh).

Find out more about work placements

With over 100 partners in 40 countries, the world truly is your oyster! Our dedicated study abroad office will provide guidance on your options to help you make the most of this opportunity.

If you study abroad between your second and third year of study, you will not be required to pay any tuition fees, whether it is to the partner university or to us.

Find out more about study abroad options

Where you'll study

You'll be taught on our modern de Havilland Campus, with our 24/7 Learning Resources Centre, offering open and private study spaces. You also get online self-study materials to further support you.

There are dining options, a bar, and a recreational space on campus where you can shoot some pool or play video games. It also houses Hertfordshire Sports Village, featuring a gym, swimming pool, coffee shop and climbing wall.

Discover the Enterprise Hub, a vibrant destination where local firms and students work and learn in comfort.

The Student Union bar and additional facilities are only a 20 minute walk (or short bus ride) away at our second campus, on College Lane. Student housing is available at both campuses.

A train to central London takes just over 20 minutes, and you are also conveniently located on the A1(M) with access to the road network, making travel quick and convenient.

Who you'll learn from

Your course is guided by an enthusiastic and vibrant team with extensive experience, helping you link theory to reality and establish connections with business and industry.

The teaching team includes published authors in both business and research capacities. Your programme leader is a finalist for the Vice Chancellor's Teaching Staff Member of the Year award.

You also have the support of an academic support team, a well-being team, and a personal tutor to assist you in adapting to the demands of university learning and living.

Together, the teaching and support teams are committed to supporting you from induction to graduation and beyond, ensuring you appreciate and reach your true potential.

Check out our student blogs

How we support our students

At the University of Hertfordshire, we want to make sure your time studying with us is as stress-free and rewarding as possible.

We offer a range of support services, from childcare to counselling, ensuring that you make the most of your time at Herts and can focus on studying, having fun, and have the support you need.

Find out more about support and wellbeing

Entry requirements

The University of Hertfordshire is committed to welcoming students with a wide range of qualifications and levels of experience. The entry requirements listed on the course pages provide a guide to the minimum level of qualifications needed to study each course. However, we have a flexible approach to admissions and each application will be considered on an individual basis.

Typical offer (UCAS points)	112–120
Typical A Level offer	BBC–BBB
Typical IB offer	112–120 UCAS points
Typical BTEC offer	DMM–DDM
Typical T Level offer	Design Survey and Planning for Construction; Design Production, Design and Development; Education and Childcare; Healthcare Science; Health; Science; Digital Support Services; Digital Business Services; Onsite Construction; Building Services Engineering for Construction; Accounting; Design and Development for Engineering and Manufacturing; Engineering, Manufacturing, Processing and Control; Finance; Maintenance, Installation and Repair for Engineering and Manufacturing; Management and Administration; Agriculture, Land Management and Production; Legal Services.
GCSE	Grade 4/C in English Language and Mathematics.
Access courses	112–120
Additional information	Find out more about our Undergraduate Entry Requirements.

English language	All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6.0 with a minimum of 5.5 in each band. If you do not have the required IELTS or equivalent for direct entry on to your degree programme, our Pre-sessional English and International Foundation courses can help you to achieve this level.
Additional information	Find out more about International Entry Requirements.

English language

All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6.0 with a minimum of 5.5 in each band.

If you do not have the required IELTS or equivalent for direct entry on to your degree programme, our Pre-sessional English and International Foundation courses can help you to achieve this level.

Additional information

Find out more about International Entry Requirements.

Ready to apply?

UK and EU applicants with pre-settled/settled status in the UK

Start date	Study type	Apply
September 2025	Full time	Apply via UCAS
	Full time with placement year	Apply via UCAS
	Full time with study abroad year	Apply via UCAS
	Part time	Apply with Herts

International and EU applicants without pre-settled status in the UK

Apply through our international/EU application portal

Apply through Clearing

Make sure you've got your UCAS number, if you've got one (you can find this on your UCAS Hub), your results (including GCSEs, A levels, BTECs or equivalent) and the course(s) you'd like to apply for.

Apply online and get an instant response

Click to call or dial 0300 303 6300

Find out more before you apply

Our Clearing hotline is open Monday – Thursday, 09:00 – 16:45, and Friday 09:00 – 15:45. To apply you will need your UCAS number, if you've got one (you can find this on your UCAS Hub), your results (including GCSEs, A levels, BTECs or equivalent) and the course(s) you'd like to apply for.

Fees and funding

At Herts, we’re dedicated to providing world-class teaching supported by industry-level facilities and incredible social spaces. We believe cost shouldn’t be a barrier to higher education, and we strive to keep both our standard and additional costs as low as possible.

	Study type	Fees
UK students	Full time	£9,535 for the 2025/2026 academic year
UK students	Part time	£1,190 per 15 credits for the 2025/2026 academic year
EU students	Full time	£15,965 for the 2025/2026 academic year
EU students	Part time	£1,995 per 15 credits for the 2025/2026 academic year
International students	Full time	£15,965 for the 2025/2026 academic year
International students	Part time	£1,995 per 15 credits for the 2025/2026 academic year

Tuition fees are charged annually. The fees quoted above are for the specified year(s) only. Fees may be higher in future years, for both new and continuing students. Please see the University’s Fees and Finance Policy (and in particular the section headed “When tuition fees change”), for further information about when and by how much the University may increase its fees for future years.

Scholarships, grants and bursaries	Depending on your circumstances, you may be eligible for a non-repayable scholarship, grant or bursary to support your studies.
Disabled Students' Allowance	The Disabled Students’ Allowance can cover any study-related costs you have because of a mental health problem, long term illness or any other disability.
Student loans	Find out about securing a student loan, from how much you could be eligible for to when you need to start making repayments.
Accommodation costs	We offer a great choice of student accommodation, on campus or nearby in the local area, to suit every student budget.
Additional course fees	Read more about additional fees in the course fact sheet.

More about the course

Course fact sheets
BA (Hons) Marketing	Download PDF

Programme specifications
BA (Hons) Marketing	Download PDF
Languages Programme Specification	Download PDF

Additional information
Applications open to international and EU students	Yes
Course length	Full Time, 3 YearsPart Time, 5 YearsSandwich, 4 Years

BA (Hons) Marketing

Marketing is about wowing your customers. Discover how to compellingly and creatively attract and engage an audience on our award-winning marketing degree.

Typical offer: 112–120

Fees: £9,535 per year (UK)

UCAS code: N500

Course length: Various

Location: University of Hertfordshire, Hatfield

Institute code: H36

Work placement option

Study abroad option

Course overview

Why choose this course?

Professional accreditations

The Chartered Institute of Marketing

Your future career

See what recent graduates are up to

Ashley Joseph

Wai Shan Chen (Shanice)

Ashley Joseph

Time at Herts

Words of advice

What the future holds

Wai Shan Chen (Shanice)

Path to success

Entrepreneur

Future goals

What you'll study

What if I need support?

Optional sandwich year

Work Placement

Study Abroad

Where you'll study

Who you'll learn from

Check out our student blogs

Kamila - A typical day

Kamila - Things you should know

Kamila - Why I chose Herts

How we support our students

At the University of Hertfordshire, we want to make sure your time studying with us is as stress-free and rewarding as possible.

Student Blogs

My typical day

Student Blogs

Things you need to know before studying Events Management & Marketing at university

Student Blogs

Why I chose Herts

Entry requirements

UK applicants

International applicants

Ready to apply?

UK applicants

UK and EU applicants with pre-settled/settled status in the UK

International applicants

International and EU applicants without pre-settled status in the UK

Apply through Clearing

Fees and funding

Tuition fees

Additional information

More about the course

Further information

Not ready to apply?

Undergraduate degrees and courses

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Location:
University of Hertfordshire, Hatfield