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MSc Strategic Marketing with Brand Leadership (Experiential Learning)

Why choose Herts?

  • Industry Connections: you’ll benefit from our connections with local organisations, including Ocado, Tesco, and Amazon. Many local business organisations are amongst the biggest in the country and contribute to our programmes as guest lecturers and attend careers fairs for our students
  • Industry-Focused Content: you can look forward to working on real projects and cases. These will familiarise you with the working environment, boost your confidence within your field, teach you teamwork while improving your leadership qualities and enhancing soft skills such as communication, logical and analytical thinking
  • Employment Prospects: our marketing graduates possess the top skills looked for by employers and as a result, many go on to work as brand and marketing specialists in a range of sectors including charities, government and large international/multinational organisations.
  • Entry requirements and key information

    The entry requirements for the programme are an honours degree (at least 2:2 or above) in any discipline, a degree equivalent professional qualification or appropriate work experience combined with a relevant qualification. 

    All students from non-majority English speaking countries require proof of English language proficiency. The following qualifications and grades will be considered: 

    • GCSE English language grade A-C 

    • IELTS 6.5 

    Please contact the International Office for details. 

    Institution code

    		 H36

    School of study

    		 Hertfordshire Business School

    Course length
  • Full Time, 2 Years
    		•

    Location
  • University of Hertfordshire, Hatfield
    		•
  • Employability

    Careers

    Keen to get ahead in the dynamic marketing industry? This course will boost your career prospects, equipping you with the expertise and skills for a range of multi-sector positions and disciplines. 

    Typical career paths include: 

    • account management

    • brand and digital brand management and consultancy 

    • content marketing

    • copywriting

    • marketing 

    • market research 

    • product management.

    There is a focus on working with market research to understand trends and respond to consumer demands, and you will develop the creative and project management skills needed to produce innovative and original ideas and to execute and evaluate campaigns.   

    Work placement

    A Placement year is available on this course as well as the MSc Strategic Marketing with Brand Leadership with Placement Year

    The Experiential learning module is designed to develop professional and consultancy skills. It includes a critical examination of leadership styles and management techniques, negotiation and change management skills, the ability to design projects from inception to completion, and working in collaboration with client organisations to identify and develop personal and professional skills set to enhance their future employability prospect.

    The commitment to reflexive practice encourages students to reflect on their knowledge and experience as they look at different aspects of their professional performance, and to identify areas for change and enhancement to achieve career goals.

    The module will integrate masterclasses and independent study with the practical experience the students are gaining through Experiential Learning Opportunity module, to enable them to understand and develop their employability and professional skills. 

About the course

This MSc Strategic Marketing with Brand Leadership (Experiential Learning) is designed to develop master’s level knowledge and skills within the branding discipline and to enhance employability within this field.    

The programme offers three award routes that you can choose to study:  

The two-year full-time MSc Strategic Marketing with Brand Leadership welcomes you for a September entry only.  

The course offers you the opportunity to explore branding in several areas. It deepens your marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing.  You also cover entrepreneurial marketing as we recognise that marketing in small organisations is different to that in large organisations.    

You will have the opportunity to enhance your knowledge in branding by focusing on strategic brand leadership, campaign management and global luxury branding. You will also explore entrepreneurial marketing. There will also be the opportunity to conduct either an independent major research project within your area of interest or an applied marketing project.  

You will also build a strong network of marketing contacts. Some will become your close friends, and a few may even become your future colleagues.  

Who is the course for?  

This MSc Strategic Marketing with Brand Leadership (Experiential Learning) has been designed for:   

  • graduates who have an undergraduate degree in marketing and want to specialize further while focused on brand leadership  
  • graduates who have an undergraduate degree in another discipline but want to specialise in marketing while focused on brand leadership.  
  • marketing professionals who want to specialise even further within the discipline of brand leadership.  

Why choose this course?

Our Postgraduate studies are sector leading amongst over 100 Higher Education Institutions in the UK as evidenced by our extraordinary achievement:

  • 6th in Business and Management in the Postgraduate Taught Experience Survey (PTES, 2024)
  • 1st for Skills Development, 2nd for Support, Resources, Community and Assessment (Advance HE, 2023)

This course provides a world-recognised master’s degree, together with relevant practical experience, giving you a unique combination of sought-after skills that are transferrable to a wide range of sectors.   

Our close connection with industry allows students to meet and learn from industry experts, with wider networking opportunities available through the larger community of students and faculty.  

The one-year full-time programme is a great opportunity for students wanting to pursue traditional postgraduate study in the UK. The two-year full-time programme is a great opportunity for those who want to dive even deeper into the world of marketing by experiencing practice within the field.  

All pathways provide the opportunity to:  

  • study a range of branding subjects in a marketing context 

  • engage in a wider university curriculum with extra-curricular activities within our diverse community, enhancing employability  

  • personalise your study through research options that include a dissertation or an applied marketing branding project.  

  • Level 7
    ModuleCreditsCompulsory/optional
    Preparation for the Workplace0 CreditsCompulsory
    Integrated Marketing Communications15 CreditsCompulsory
    Strategic Customer Management15 CreditsCompulsory
    Contemporary Marketing15 CreditsCompulsory
    Entrepreneurial Marketing15 CreditsCompulsory
    Strategic Brand Leadership and Campaign Management30 CreditsCompulsory
    Global Luxury Branding15 CreditsCompulsory
    Effective Marketing Management15 CreditsCompulsory
    Experiential Learning Opportunity30 CreditsCompulsory
    Experiential Learning Portfolio30 CreditsCompulsory
    Marketing Dissertation60 CreditsOptional
    Applied Marketing Project60 CreditsOptional

    • Key staff

    Senior Lecturer Alex Lee

    Find out more about Senior Lecturer Alex Lee

    Programme Leader Dr Diane Morrad

    Find out more about Programme Leader Dr Diane Morrad

    Lecturer Jessica Lau

    Find out more about Lecturer Jessica Lau

    Further course information

    Course fact sheets
    MSc Strategic Marketing with Brand Leadership (Experiential Learning) Download
    MSc Strategic Marketing with Brand Leadership (Experiential Learning) Download
    Programme specifications
    MSc Strategic Marketing with Brand Leadership (Experiential Learning) Download
    MSc Strategic Marketing with Brand Leadership (Experiential Learning) Download
    Additional information

    Sandwich placement or study abroad year

    n/a

    Applications open to international and EU students

    		 Yes

    Student experience

    At the University of Hertfordshire, we want to make sure your time studying with us is as stress-free and rewarding as possible. We offer a range of support services including; student wellbeing, academic support, accommodation and childcare to ensure that you make the most of your time at Herts and can focus on studying and having fun.

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