BA (Hons) Business and Marketing

Discover the power and value of marketing strategies as you explore a range of relevant techniques and tools. Develop a powerful blend of skills to make you a professional leader in business.

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Typical offer: 112–120
Entry requirements
Fees: £9,535 per year (UK)
Full details
UCAS code: NN1M
Course length: Various
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Location:
University of Hertfordshire, Hatfield
Institute code: H36
Work placement option
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Study abroad option
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One of only four CIM strategic university UK partners

Course content driven by industry certifications

A practical, coursework-based degree focused on real life challenges

Business at Herts

Course overview

This marketing degree combines essential business knowledge with specialist marketing expertise to prepare you for a successful career. You’ll study core areas like business strategy, consumer behavior, branding, and digital marketing, gaining the necessary skills to thrive in today’s competitive marketplace.

Taught by experienced academics and industry professionals, the course focuses on practical learning through real-world projects, case studies, and industry connections. Develop your creativity, problem-solving, and analytical skills while exploring emerging trends like data-driven marketing and social media strategy. Graduates are equipped for careers in marketing, advertising, sales, and business management across a wide range of industries.

Why choose this course?

Unlock your potential with a dynamic blend of business insight and marketing expertise. Our BA Business and Marketing degree equips you with the skills to excel in today’s fast-paced world, with hands-on learning and engaging content.

Become industry-qualified: This business and marketing course is accredited by the Chartered Institute of Marketing (CIM) and we offer students the chance to achieve the level 3 CIM award. Your learning will be closely aligned to leading professional bodies, ensuring you graduate with desirable skills and an understanding of modern practices and approaches.

Boost your CV with in-demand skills: Developing soft skills like communication, creativity, and problem-solving, as well as technical skills such as Search Engine Optimisation (SEO), email marketing and design will prepare you for the start of your career.

Build a professional network: Connect with influential business leaders and marketing professionals through our many networking opportunities, regional conferences, and guest lectures.

Gain practical experience: Assessments that mimic real life such as business reports, presentations, speed pitches, online quizzes, and case study analysis really benefit you. These provide hands-on learning for different styles.

Strong employment prospects: 93% of Herts graduates are in work or further study 15 months after graduation (Graduate Outcomes, 2021/22).

Professional accreditations

The Chartered Institute of Marketing (CIM)
The University of Hertfordshire Business School is one of four strategic University CIM partners in the UK and commended study centre for successive years, providing access to additional marketing learning opportunities.

You are eligible to study for Chartered Institute of Marketing (CIM) qualifications both at university and after you graduate.

Benefit from our strong commercial and professional relationships including the CIM, which gives access to their regional marketing club, and annual pitch competition.

Your future career

Careers in marketing that look at its application to business development are popular with business and marketing graduates. Shaping the future of business with marketing led initiatives, 90% of students go on to work and/or study (Graduate Outcomes, 2018-2020).

Possible roles of employment for marketing graduates include:

digital marketing specialist
web consultant
business development
marketing analyst
social media manager
advertising account manager

Join an impressive graduate network who have gone both agency and client side, into organisations such as Amazon, Canon, Debenhams Ottoway, BBC and Barclays, as well as various agencies in London and the UK.

In addition to attracting customers, marketing also provides valuable information to upper management, which aids in strategic planning and better decision making. You'll walk away from this course with valuable, transferable expertise in marketing, strategy, and marketing communications.

See what recent graduates are up to

What you'll study

In this business and marketing course you are expected to attend around eight hours of in person lectures and tutorials a week (four modules a semester). This is supported with additional self-study through online materials and recommended resources.

In your first year, learn the fundamentals of marketing, accounting, economics, and the global business environment, giving you a broad base of knowledge in marketing and business.

In your second year, you'll enhance your critical thinking and analytical abilities in marketing whilst delving into topics such as corporate ethics, project planning, and cross-cultural management.

In your final year, jump into the deep end of marketing through the completion of your final project and the study of modules such as global marketing and digital economy. You'll also refine your strategic thinking skills and get hands-on experience in marketing practice.

There are additional options to further deepen your personal growth through our GoHerts programme, placements, paid internships, study abroad, and Future Success team events.

Level 4

Module	Credits	Compulsory/optional
Introduction to Marketing Communications	15 Credits	Compulsory
The module will introduce students to the various traditional and digital marketing communications tools and channels. The module provides a basic understanding of relevant integrated marketing communications, social influence and messaging theories. This module will cover the main areas of advertising, digital marketing tools, content and direct marketing and PR. Students will be introduced to the differences between paid, earned and owned media.
Economics for Business	15 Credits	Compulsory
This module aims to enable students to understand the economic context of modern business by introducing and developing an appreciation of the utility of economic approaches in studying the business environment. The basic tools and approaches which economists use; demand and supply and industry analysis, among others; will be introduced and applied to help understand the economic issues involved and the public policy which can be derived. Economics, of course, provides one of the key pillars of a solid education in business and this module represents some first steps in this direction as well as highlighting some of the major contemporary issues in our society.
Quantitative Methods for Business (UJH)	15 Credits	Compulsory
This module introduces students to a number of essential mathematical and statistical techniques that are extensively used in business and management. Particular attention will be paid to the circumstances in which the methods considered should be employed. The following quantitative methods are likely to be included in this module: equations and graphs; measures of location and dispersion; weighted averages and indices; probability and normal distribution; basic optimisation; critical path analysis; correlation and simple linear regression; time series forecasting; investment; simulation. Appropriate software (e.g. Excel) will be used to support learning.
Principles of Marketing (CIM)	15 Credits	Compulsory
Students will study key components of the marketing environment and factors that influence consumer behaviour, the history of marketing and ethical considerations. Topics covered will include segmentation, marketing research, the marketing mix and competitive positioning. Students will apply this knowledge to a range of different contexts such as consumer marketing, business to business and not-for-profit. This module incorporates the syllabus for the CIM Award in Marketing Principles (L3) which students may have the option to take.
Accounting for Managers	15 Credits	Compulsory
The module will provide an introduction to accounting from the manager's viewpoint. Areas covered will include the collection and reporting of accounting information to both internal and external users, as well as the use and interpretation of publicity available accounting information. The role of accounting in supporting the management functions of planning, control and decision making will also be covered.
The Global Business Environment	15 Credits	Compulsory
Advances in technology, communications and transport are key forces behind globalisation. Decreasing costs and increasing ease of access mean increasing numbers of businesses are operating internationally and globally. This has resulted in a substantial increase in intercultural contact. To succeed in this context managers must have sensitivity to, and a critical understanding of, issues arising out of cultural difference. This includes the ability to manage in the diverse and complex contexts, including legal, political, ethical and sustainability issues. The module explores two interrelated areas. Firstly, debates surrounding globalisation are considered. Students will explore national similarities and differences, and their impact on business. This includes tensions between global standardisation and local differentiation and the extent to which the world is characterised by an increasing levelness and convergence or increasing disparity and divergence. Secondly, students will consider culture and cultural differences.
Essential Skills in Marketing	15 Credits	Compulsory
This module introduces students to essential academic and practical skills that they will need throughout their studies. Classroom activities will include academic skills of reading, writing, and research. Recognising that not all students start at the same place with practical and digital skills, this module will start with diagnostics to identify skills gaps including JISC diagnostics. Resources including CASE and LinkedIn Learning will be used as part of a blended learning approach.
Preparing for Professional Success	15 Credits	Compulsory
This module aims to develop the professional skills for success in the marketing industry and provides an overview of marketing, advertising and digital professional roles available. Students will develop their ability to present themselves in person, in writing and online, including the production of an online presence, for example, using professional social media platforms. Students will identify opportunities for professional engagement, for example, through internships, work experience, work shadowing, professional qualifications, online courses and visiting exhibitions/seminars; and produce and start to implement a personal plan for achieving relevant experience, which students are expected to continue with throughout their degree. Students will be taught aspects of personal branding, networking skills, presentation and pitching skills, resilience and preparing to work in a pressured environment with high expectations.

Level 5

Module	Credits	Compulsory/optional
Project Planning and Control	15 Credits	Compulsory
Project management is essential in all business development and this module gives students hands-on experience of managing the project process. The module content and assessment strategy allow students to study project planning and control in the context of their chosen discipline and from a general project management perspective, thus developing skills and knowledge transferable to other business and management fields and practice. The increasing importance of sustainability in Project Management will be considered. Students benefit from greater flexibility and support due to a blend of face-to-face lectures and seminars, online discussions, a simulated project environment, and use of business software tools, such as MS project. The module provides a sound basis for further professional studies such as the Association for Project Management (APM) Introductory Certificate in Project Management.
Managing People	15 Credits	Compulsory
Managing People aims at providing students with an introduction to the management of people in organisations. Content includes: The development of HRM, theory and practice, contextual factors, strategic approaches. Recruitment and selection (R&S) including role of R&S, models of R&S and their application. Equality and diversity (E&D) including the case for E&D, approaches to implementing E&D policies, and tackling discrimination in organisations. Flexibility and managing flexibility. Performance and reward management including managing people for performance, motivation and the link with reward management. Employee participation and involvement Factors affecting the success of employee involvement (EI) and effective communication. Learning and development (L&D) including identifying the need for L&D, evaluation of the outcomes, and the contribution L&D can make to people's performance and business success. Managing people activities from both strategic and operational perspectives. Exploring the role of HR function and line manager.
Exploring Business Ethics	15 Credits	Compulsory
This module aims to examine and reflect on the ethical behaviour of organisations and employees. To apply ethical theories to real and current organisational cases and activities and reflect on what responsibilities organisations have to society. It discusses guidelines, laws and external pressures and the impact these have on the ethical behaviour of organisations. The behaviour of employees and the individual choices that may when faced ethical dilemmas is also analysed. Content includes. ethical theorists child labour and bribery price fixing working conditions corporate social responsibility and whistleblowing.
Cross-cultural Management	15 Credits	Compulsory
The module aims to provide students with an introduction contemporary, applied and critical approach to the study of cross-cultural management in an organisational context. It is particularly relevant to students of International Business and Human Resources but should also be of interest to any student wishing to pursue a career in International Business or be involved in working within multicultural environments. It will consider a critical examination of cross-cultural management theories and models, cross-cultural aspects of leadership and motivation, cross-cultural communication, and multi-cultural team working. Students will also explore theories and models related to expatriation, cross-cultural management and human resource practices and ethics.
Consumer Behaviour	15 Credits	Compulsory
The cognitive versus behavioural approach to consumer analysis are compared and evaluated. An understanding of consumers and their behaviour will enable students to have a greater understanding of target customer segmentation and product/brand positioning for the development of product, pricing, distribution, and marketing communication strategies. Perception of the self and brands is considered along with the social issues of behaviour, beliefs and personality and their longer-term impact on consumer learning. The module offers an introduction to the psychology of the consumer, and the impact that this has on the Marketer in creating, developing, and delivering customer-valued products and services.
Marketing Insights, Analysis and Planning	15 Credits	Compulsory
The ability to identify, analyse and interpret data from a variety of sources will enable students to gain a greater understanding of how marketing decisions are made and how marketing plans are developed to maximise identified market opportunities. This module will support students seeking to gain a career in marketing planning, customer and market analysis, and marketing management.
Working With Industry	15 Credits	Compulsory
Students will develop further industry know ledge to support their progress into graduate level employment or higher study. They will review the professional development plan that they produced in Preparing for Professional Success in first year. Emphasis in this module will be on implementing their plan, building on their portfolio of experience, and refining their online presence/CV using the experience gained. This module will also prepare students for assessment centres; including revisiting analysis of spreadsheet data; idea generation and presentation techniques.
Innovation and Business Model Design	15 Credits	Compulsory
Students will develop an understanding of innovation, entrepreneurship and value creation through effective business model design. It allows students to foster their creativity and enhance their entrepreneurial mindset by considering a variety of problems and or opportunities across different business contexts. Students generate and validate a viable commercial or social proposal/project by developing evidenced arguments, drawing on research (including numeracy and data analysis skills), and industry insights. Elements of financial analysis will be utilised to support the business model design as part of the proposal, in order to demonstrate feasibility and economic sustainability. The module provides students with opportunities to expand their professional network through participation in real world initiatives (e.g. Business Incubators, local community and extra-curricular University activities).

Level 6

Module	Credits	Compulsory/optional
Business and Commercial Awareness	15 Credits	Compulsory
This module is essentially supported by lectures and workshops, where students will role play members of an organisational management team as they develop, plan and implement a new product or service for their organisation. The lectures will present theoretical underpinnings for each of the activities required for the case. The workshops will allow students the opportunity to apply theory and develop the skills required via a selection of shorter case-based exercises. The module will consolidate functional business knowledge and provide students with an opportunity to integrate theories and gain experience in a simulated business environment.
Leadership and Organisations	15 Credits	Compulsory
This module explores leadership and management within the context of the business organisation. It examines the development of leadership and management theory as well as discussing contemporary applications of theoretical approaches. Leadership styles and models are analysed, including their impact on follower performance. Students will be constantly reminded that the leaders of organisations often experience strategy in action/implementation as a messy, unstructured process. Up-to-date real-world examples will be used, together with textbook cases, to appraise the effectiveness of different organisational leadership styles and to show how strategic leaders and their followers interact in practice.
HBS Placement	0 Credits	Compulsory
This activity is self-directed by the student and carries no credits. Students will be supported by the Professional Experience Module Leader, Professional Experience Visit Co-ordinator, an Academic Mentor and the Centre for Academic Skills Enhancement (CASE). Successful completion of the Professional Experience Module leads to the appropriate suffix on students degree title stated on the programme specifications. Student are required to complete at least 30 weeks of full-time equivalent (at least 35 hours per week) placement activity.
Entrepreneurship, Innovation and Creativity	15 Credits	Compulsory
Students first gain insights into the role and importance of entrepreneurs and the traits, attitudes, and skills they possess. A wide range of theoretical models and frameworks will be considered, evaluated and critiqued. They then learn about the importance of entrepreneurship and innovation for organisations to continue to prosper, to remain competitive and for economic growth. Students will consider what drives innovation, including creativity, evolving human needs, technology, and changes in the competitive and macro environments. Students will creatively explore how to develop products and services, including planning how to turn an innovative idea into commercial/social reality.
Strategic Management	15 Credits	Compulsory
The module will introduce students to a range of issues and challenges confronting strategic leaders of a diverse range of organisations in a turbulent global environment. It will focus on many conflicting perspectives within the subject of strategic management and consider the problems involved in researching and developing strategies and plans and implement them within the limitations of the organisation. It considers a range of analytical techniques and concepts, both applying them and critically evaluating their usefulness through the use of case study work. The module identifies the contradictions and paradoxical nature of strategic decision-making and strategic planning. It also focusses on the development of student s professional skills critical to effective strategy development and implementation. In particular, the module focuses on analytical and critical research skills, team work, leadership and professionalism.
Digital Economy	15 Credits	Compulsory
Topics will include - Definition of digital economy; Development of digital economy; Digital economy as part of the total company profile; Approaches to digital economy; Internal and external effects of digital economy; International methods of digital economy; Strategic advantage and barriers/ challenges faced through the adoption of digital economy. This will include the impact on the environment as well as the threats to a company s digital operation and assets and ways to avoid and mitigate against these. UK and EU legislation specific to a company s digital world will also be explored.
The Future of Marketing	15 Credits	Compulsory
The focus of this module is on the development of critical and analytical skills that will enable marketers to identify, anticipate and engage with changes in the profession. Students will be encouraged to engage with current academic research, current industry research and industry press. Students will develop the ability to critically analyse key contemporary issues and changes impacting the industry and evaluate impacts on the marketing profession.
Branding and Communications Strategy	15 Credits	Compulsory
This module explores in-depth the concepts of the strategic brand management and communication process, and underpinning theories. Content will include international perspectives where appropriate. Students will be guided in workshops in groups throughout the module to critically analyse elements of brand building, positioning - designing and implementing brand, communication strategies in executing branding campaigns and decision-making. Students will consider sustainability and ethics as brand values and the role of Corporate Social Responsibility. Students are expected to evaluate their choices and decisions impacting the macro and micro environmental issues with regards to brand building and positioning and value creation. Student will be required to gather secondary marketing intelligence and use this information to understand how the strategic brand and communication processes are formulated, planned and executed ultimately to reach, create and receive positive impact from various stakeholders.
Digital Venture Creation	15 Credits	Compulsory
This module advances the understanding of the venture creation process through the application of theoretical knowledge and practical skills. Students will develop, lead and manage an entrepreneurial project demonstrating effective leadership and strategic vision by drawing on digital platforms. The module will explore theoretical concepts such as digital entrepreneurship, entrepreneurial leadership and growth. Students will further enhance their entrepreneurial mindset enabling them to develop or grow their own venture and/or to drive change in a dynamic organisation in their future career. The core activity is designed around the creation and implementation of a real-world business idea project, providing practical results through experiential learning.
Global Marketing	15 Credits	Compulsory
Global marketing success is a function of perspective, opportunity, motivation, organisation, knowledge and skills. The challenge for today's global marketers is to identify those opportunities appropriate to the firm, to develop appropriate marketing strategies and build and sustain competitive advantages in co-operation with other members of the firm as well as external partners and also consider the ethical implications of a range of global marketing strategies. To this end, the module will provide learning opportunities to appreciate current writings and perspectives on the global marketing environment. Opportunities will be given to analyse different global marketing organisations and their environments, suggest and implement realistic strategies and plans and control mechanisms.
Work Placement (AB)	0 Credits	Optional

Work Placement (A)	0 Credits	Optional

Work Placement (B)	0 Credits	Optional

Placement Study Abroad Asia (AB)	0 Credits	Optional

Placement Study Abroad Asia (A)	0 Credits	Optional

Placement Study Abroad Asia (B)	0 Credits	Optional

Placement Study Abroad Africa (AB)	0 Credits	Optional

Placement Study Abroad Africa (A)	0 Credits	Optional

Placement Study Abroad Africa (B)	0 Credits	Optional

Placement Study Abroad Australia (AB)	0 Credits	Optional

Placement Study Abroad Australia (A)	0 Credits	Optional

Placement Study Abroad Australia (B)	0 Credits	Optional

Placement Study Abroad Europe (AB)	0 Credits	Optional

Placement Study Abroad Europe (A)	0 Credits	Optional

Placement Study Abroad Europe (B)	0 Credits	Optional

Placement Study Abroad North America (AB)	0 Credits	Optional

Placement Study Abroad North America (A)	0 Credits	Optional

Placement Study Abroad North America (B)	0 Credits	Optional

Placement Study Abroad Latin America (AB)	0 Credits	Optional

Placement Study Abroad Latin America (A)	0 Credits	Optional

Placement Study Abroad Latin America (B)	0 Credits	Optional

What if I need support?

We provide specialised services to assist your transition to university life, including academic support, wellbeing support, and a personal tutor.

Our Student Success team is committed to providing an environment where all students can learn, and our Future Success network is here to assist you find internships, work placements and graduate positions.

The Business School Student Voice community welcomes new members, and its representatives meet with staff on a regular basis to ensure teaching remains relevant and effective.

Our in-house Centre for Academic Skills Enhancement (CASE) is open to all Business School students, for extra support with academic writing, numeracy and referencing.

Optional sandwich year

At the end of your second year, you have the option to experience a year of working life with a placement, or a shorter internship, a huge CV booster!

Professional work experience is the biggest contributor to your future employability. It allows you to put your knowledge into action, while learning how a business operates and making some handy professional connections.

We'll help you make the most of the experience, holding your hand from start to finish. You also get assistance with your CV, plus help preparing for interviews and presentations at our ground-breaking mock Assessment Centre Experience.

Students have had the opportunity to work at Disney, IBM, Porsche, Toyota, Body Shop, and Hugo Boss.

Placement student: “My internship at Amazon Business was a stimulating start to my career. From working on campaigns like Black Friday, Prime Day, Back to School... I gained useful transferable skills" (Miss Nkosi, 2022).

Find out more about work placements

You can take a sandwich year abroad, making that decision in your second year. Studying at one of our international partners is a huge personal development opportunity and an amazing experience.

More and more companies are now working internationally, the experience of living in another country will make a great impression on future employers. Put knowledge into action, learn how a business operates and make professional connections.

With over 100 partners in 40 countries, the world really is your oyster! Our dedicated study abroad office advises you on your options, to help you make the most of this opportunity.

If you study abroad between your second and third year of study, you’ll pay no tuition fee, either to the partner university or us.

Find out more about study abroad options

At the end of your second year, you have the option to experience a year of working life with a placement, or a shorter internship, a huge CV booster!

Students have had the opportunity to work at Disney, IBM, Porsche, Toyota, Body Shop, and Hugo Boss.

Find out more about work placements

You can take a sandwich year abroad, making that decision in your second year. Studying at one of our international partners is a huge personal development opportunity and an amazing experience.

With over 100 partners in 40 countries, the world really is your oyster! Our dedicated study abroad office advises you on your options, to help you make the most of this opportunity.

If you study abroad between your second and third year of study, you’ll pay no tuition fee, either to the partner university or us.

Find out more about study abroad options

Where you'll study

You'll be taught on our modern de Havilland Campus, with our 24/7 Learning Resources Centre, offering open and private study spaces. You also get online self-study materials to further support you.

There are dining options, a bar, and a recreational space on campus where you can shoot some pool or play video games. It also houses Hertfordshire Sports Village, featuring a gym, swimming pool, coffee shop and climbing wall.

Discover the Enterprise Hub, a vibrant destination where local firms and students work and learn in comfort.

The Student Union bar and additional facilities are only a 20 minute walk (or short bus ride) away at our second campus, on College Lane. Student housing is available at both campuses.

A train to central London takes just over 20 minutes, and you are also conveniently located on the A1(M) with access to the road network, making travel quick and convenient.

Who you'll learn from

Your teaching team includes experienced academics, business professionals and researchers, offering you a rounded insight into business and marketing.

They are led by a previous finalist for the Vice Chancellor's Teaching Staff Member of the Year award and members have published works in business, academia and research.

Your teaching staff and support team will collaborate to provide you with assistance in appreciating and reaching your full potential, beginning when you start and continuing through graduation and into your first job.

How we support our students

At the University of Hertfordshire, we want to make sure your time studying with us is as stress-free and rewarding as possible.

We offer a range of support services, from childcare to counselling, ensuring that you make the most of your time at Herts and can focus on studying, having fun, and have the support you need.

Find out more about support and wellbeing

Entry requirements

The University of Hertfordshire is committed to welcoming students with a wide range of qualifications and levels of experience. The entry requirements listed on the course pages provide a guide to the minimum level of qualifications needed to study each course. However, we have a flexible approach to admissions and each application will be considered on an individual basis.

Typical offer (UCAS points)	112–120
Typical A Level offer	BBC–BBB
Typical IB offer	112–120 UCAS points
Typical BTEC offer	DMM–DDM
Typical T Level offer	Design Survey and Planning for Construction; Design Production, Design and Development; Education and Childcare; Healthcare Science; Health; Science; Digital Support Services; Digital Business Services; Onsite Construction; Building Services Engineering for Construction; Accounting; Design and Development for Engineering and Manufacturing; Engineering, Manufacturing, Processing and Control; Finance; Maintenance, Installation and Repair for Engineering and Manufacturing; Management and Administration; Agriculture, Land Management and Production; Legal Services.
GCSE	Grade 4/C in English Language and Mathematics.
Access courses	112–120 points
Additional information	Find out more about our Undergraduate Entry Requirements.

English language	All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6.0 with a minimum of 5.5 in each band. If you do not have the required IELTS or equivalent for direct entry on to your degree programme, our Pre-sessional English and International Foundation courses can help you to achieve this level.
Additional information	Find out more about International Entry Requirements.

English language

All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6.0 with a minimum of 5.5 in each band.

If you do not have the required IELTS or equivalent for direct entry on to your degree programme, our Pre-sessional English and International Foundation courses can help you to achieve this level.

Additional information

Find out more about International Entry Requirements.

Ready to apply?

UK and EU applicants with pre-settled/settled status in the UK

Start date	Study type	Apply
September 2025	Full time	Apply via UCAS
	Full time with placement year	Apply via UCAS
	Full time with study abroad year	Apply via UCAS

International and EU applicants without pre-settled status in the UK

Apply through our international/EU application portal

Apply through Clearing

Make sure you've got your UCAS number, if you've got one (you can find this on your UCAS Hub), your results (including GCSEs, A levels, BTECs or equivalent) and the course(s) you'd like to apply for.

Apply online and get an instant response

Click to call or dial 0300 303 6300

Find out more before you apply

Our Clearing hotline is open Monday – Thursday, 09:00 – 16:45, and Friday 09:00 – 15:45. To apply you will need your UCAS number, if you've got one (you can find this on your UCAS Hub), your results (including GCSEs, A levels, BTECs or equivalent) and the course(s) you'd like to apply for.

Fees and funding

At Herts, we’re dedicated to providing world-class teaching supported by industry-level facilities and incredible social spaces. We believe cost shouldn’t be a barrier to higher education, and we strive to keep both our standard and additional costs as low as possible.

	Study type	Fees
UK students	Full time	£9,535 for the 2025/2026 academic year
EU students	Full time	£15,965 for the 2025/2026 academic year
International students	Full time	£15,965 for the 2025/2026 academic year

Tuition fees are charged annually. The fees quoted above are for the specified year(s) only. Fees may be higher in future years, for both new and continuing students. Please see the University’s Fees and Finance Policy (and in particular the section headed “When tuition fees change”), for further information about when and by how much the University may increase its fees for future years.

Scholarships, grants and bursaries	Depending on your circumstances, you may be eligible for a non-repayable scholarship, grant or bursary to support your studies.
Disabled Students' Allowance	The Disabled Students’ Allowance can cover any study-related costs you have because of a mental health problem, long term illness or any other disability.
Student loans	Find out about securing a student loan, from how much you could be eligible for to when you need to start making repayments.
Accommodation costs	We offer a great choice of student accommodation, on campus or nearby in the local area, to suit every student budget.
Additional course fees	Read more about additional fees in the course fact sheet.

More about the course

Course fact sheets
BA (Hons) Business and Marketing	Download PDF

Programme specifications
BA (Hons) Business and Marketing	Download PDF

Additional information
Applications open to international and EU students	Yes
Course length	Full Time, 3 YearsSandwich, 4 Years

BA (Hons) Business and Marketing

Discover the power and value of marketing strategies as you explore a range of relevant techniques and tools. Develop a powerful blend of skills to make you a professional leader in business.

Typical offer: 112–120

Fees: £9,535 per year (UK)

UCAS code: NN1M

Course length: Various

Location: University of Hertfordshire, Hatfield

Institute code: H36

Work placement option

Study abroad option

Course overview

Why choose this course?

Professional accreditations

Your future career

See what recent graduates are up to

Hannah Blagden

Hannah Blagden

Embracing different ways of learning

Being part of a community

Hannah’s career and future ambitions

What you'll study

What if I need support?

Optional sandwich year

Work Placement

Study Abroad

Where you'll study

Who you'll learn from

How we support our students

At the University of Hertfordshire, we want to make sure your time studying with us is as stress-free and rewarding as possible.

Entry requirements

UK applicants

International applicants

Ready to apply?

UK applicants

UK and EU applicants with pre-settled/settled status in the UK

International applicants

International and EU applicants without pre-settled status in the UK

Apply through Clearing

Fees and funding

Tuition fees

Additional information

More about the course

Further information

Not ready to apply?

Undergraduate degrees and courses

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Chat with students and staff

Location:
University of Hertfordshire, Hatfield