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BA (Hons) International Business with German

Prepare for a global career, studying, working and travelling on our BA (Hons) International Business with German degree. Choose between a 3-year or 4-year route, with the option to spend two years studying abroad in up to three countries.

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Typical offer: 120–128
Entry requirements
Fees: £9,250 per year (UK)
Full details
UCAS code: N122
Course length: Various
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Location:
University of Hertfordshire, Hatfield
Institute code: H36
Work placement option
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Study abroad option
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One of just 12 EFMD accredited courses in the UK

97% satisfaction for academic support (NSS, 2024, based on the average of Q15-16)

93% of graduates in employment or further study (Graduate Outcomes, 2021/22)

Business at Herts

Course overview

Graduates with a global mindset, an understanding of cross-border commerce and trade, and experience of different cultures are highly sought after.

Studying BA (Hons) International Business with German will equip you with the knowledge and skills to excel in a global environment. You’ll learn about all aspects of business, from finance to marketing through an international lens, and will discover how to effectively manage people from different cultures and backgrounds.

Our study abroad options will broaden your horizons, as you immerse yourself in a truly enriching and life-changing adventure.

Work placement opportunities in both the UK and overseas further boost your international business career prospects.

Why choose this course?

Explore new cultures, study and work abroad, and launch your global career with our BA (Hons) International Business with German degree.

Choose a three or four-year route: we are one of the few universities offering two years of study abroad in up to three different countries. With over 100 partners in 38 countries, you will benefit from unrivalled international experience.

Leverage our strong industry connections to open doors to exciting opportunities and leave your mark on the global stage: 93% of Herts graduates are in work or further study 15 months after graduation (Graduate Outcomes Survey, 2021/22).

Thrive in a vibrant and connected international student community: you’ll be supported through our cross-year buddy scheme and alumni mentors, offering invaluable networking and career prospects.

Extracurricular opportunities will further develop your skills, boosting your CV and strengthening your network: take part in the national University Business Challenge or join our Enactus society, organising projects that make a difference every day.

You'll receive excellent support from our staff community team to help you with any academic and personal challenges.

Professional accreditations

European Foundation for Management Development

We are one of only 12 universities in the UK, and 96 schools worldwide, with accreditation from the globally recognised European Foundation for Management Development (EFMD). EFMD is a mark of high quality and integrity in global business practice and ethics, demonstrating high standards of education and dedication to student service.

Transatlantic Business School Alliance

We also partner with The Transatlantic Business School Alliance (TABSA) program, which offers a life-enhancing opportunity for you to further develop your language skills and pursue a dual degree with a partner institution in Europe or the US (an additional language is not always required for US institutions).

Your future career

An impressive 93% of our students are employed or in further study (Graduate Outcomes, 2021/22) after completing our transformative course. Differentiate yourself in the global job market with a comprehensive skill set and first-hand experience of international living and studying.

Typical career paths for BA (Hons) International Business with German graduates include:

Founder
CEO
Deputy Mayor
Business Development Manager
Group Marketing Executive
Strategy Consultant

Join our prestigious alumni network, comprising professionals in senior positions at renowned organizations such as Michael Page, Google, H&M, Amazon FBA, Legal & General, Virgin Atlantic, Clifford Chance, Thomson Reuters, Novartis Biome, British Board of Film Classification, OnePLM Ltd, Computacenter, Netgem, and Mondelez International. This course opens up countless opportunities!

Graduate equipped with the cultural exposure and business acumen necessary to launch a successful global career. We also provide support to enhance your CV through personal development opportunities, both domestically and internationally.

What you'll study

Our BA (Hons) International Business with German degree will give you an excellent foundation in business and management, with a strong global focus throughout. You have the opportunity to take a language in all years.

Study plan overview – Three-year programme

In your first year, you'll benefit from a complete programme of enrichment activities to further increase your knowledge and practical experience.

In your second year, you have the opportunity to study abroad in English (Europe, North America, Latin America, Africa, Asia or Australia). You are required to study abroad for one semester and ideally, you'll be away for the whole year.

In your final year, you'll be back on campus and will start to tailor your degree from a wide range of optional subjects, again all with a worldwide focus.

Study plan overview - Four-year programme

In your first year, you'll benefit from a complete programme of enrichment activities to further increase your knowledge and practical experience.

In your second year, you will have the opportunity to study abroad in English (Europe, North America, Latin America, Africa, Asia or Australia) for one or two semesters.

In your third year, you can study abroad with the option of a work placement (Europe, North America, Latin America, Asia, Middle East, Africa, Australia) or a year-long placement if you have studied abroad in your second year.

The work placements can also be in the UK, in internationally facing roles and would need to be approved by the placements team.

In your final year, you'll be back on campus and will start to tailor your degree from a wide range of optional subjects, again all with a worldwide focus.

This international business with German degree ensures you are well prepared for an international career, with many graduates working overseas. It also suits those seeking a career in the UK, meeting the needs of employers after graduates with a global mindset and a language.

There are also opportunities to further your personal development through our GoHerts program, placements, internships, study abroad and Future Success team events.

Level 4

Module	Credits	Compulsory/optional
People and Organisations	15 Credits	Compulsory
This module aims to provide students an introduction to the key concepts in human resource management and behaviour in contemporary organisations. It will consider the micro context of human resource management, performance and development, equality and diversity and international human resource management, predominantly taking an organisational perspective but drawing on other disciplinary approaches where applicable. Students will also explore theories and models related to learning, motivation, teamwork and individual behaviour.
Economics for International Business	15 Credits	Compulsory
This module aims to enable students to understand the economic context of modern business by introducing and developing an appreciation of the utility of economic approaches in studying the business environment. The basic tools and approaches which economists use; demand and supply and industry analysis, among others; will be introduced and applied to help understand the economic issues involved and the public policy which can be derived. Economics, of course, provides one of the key pillars of a solid education in business and this module represents some first steps in this direction as well as highlighting some of the major contemporary issues in our society and international business.
Marketing for International Business	15 Credits	Compulsory
Students will first gain insight into the role and importance of marketing within organisations before considering global political, economic, social/cultural, and technological factors that present both opportunities and threats to marketing decision-making and outcomes. Students will then be taken through core marketing theories and concepts related to researching and developing a basic marketing plan for goods and services in local, regional, and global markets. Included will be discussions of how to segment markets to identify the customer groups that the organisation can best serve in a sustainable and ethical manner. Students will also look at the principles of consumer and business buying behaviour, how these may differ across the world and factors that influence buyers pre, during and post-purchasing. Positioning and branding will be discussed along with core elements of the marketing mix in a global context (product, price, promotion and place) and how to evaluate outcomes.
Accounting Aspects of Business	15 Credits	Compulsory
The module will provide an introduction to accounting from the manager's viewpoint, providing an insight into the role of accounting as a decision-making tool for business and managerial decision-making.
Analysing and Managing Business Data	15 Credits	Compulsory
This module will introduce students to the tools and techniques necessary to uncover information in data sets in order to be able to make suitable decisions based on this information.
The Global Business Environment	15 Credits	Compulsory
Advances in technology, communications and transport are key forces behind globalisation. Decreasing costs and increasing ease of access mean increasing numbers of businesses are operating internationally and globally. This has resulted in a substantial increase in intercultural contact. To succeed in this context managers must have sensitivity to, and a critical understanding of, issues arising out of cultural difference. This includes the ability to manage in the diverse and complex contexts, including legal, political, ethical and sustainability issues. The module explores two interrelated areas. Firstly, debates surrounding globalisation are considered. Students will explore national similarities and differences, and their impact on business. This includes tensions between global standardisation and local differentiation and the extent to which the world is characterised by an increasing levelness and convergence or increasing disparity and divergence. Secondly, students will consider culture and cultural differences.
Help Build Success in International Business	0 Credits	Compulsory
This module will support students as they transition onto their undergraduate degree. It will encourage students to articulate their individual learning requirements, so we can signpost opportunities for personal, professional and peer support. This module will nurture their personal skills in resilience, self-care, and time management to secure their wellbeing. It will introduce students to a wide range of academic skills to enable them to succeed, ensuring they are aware of the regulations and relevant policies and procedures in support of their learning and success.
German Stage 1A - General language for work and leisure	15 Credits	Optional
Have you ever wanted to be able to speak German? Would you like to be able to introduce yourself to new people and use your skills to order a coffee, ask for directions or go shopping whilst travelling in a German-speaking country? If so, this module will help you to build the confidence and competence to do so. Starting from scratch, you will learn how to exchange simple information and then hold useful, everyday conversations in German. Through regular conversation with your peers, you will find out about each other, exchange ideas and express your opinions in German. Language learning is both challenging and rewarding and provides an opportunity to enhance your sense of self. By gaining insights into cultural aspects of life in Germany and/or other German-speaking countries you will broaden your perspectives and develop your intercultural awareness. Whether you are interested in learning German for travel, work, family reasons or purely for pleasure, this module encourages personal growth and fosters the development of professional soft skills that are highly valued by employers.
German Stage 1B - General language for work and leisure	15 Credits	Optional
Do you speak a little German already and want to learn more? Would you like to be able to talk to others about what you did last weekend, tell someone about a holiday or describe where you live? If so, this module will help you to build the confidence and competence to do so. Building on basic prior knowledge, you will learn how to hold useful, everyday conversations in German. Through regular conversation with your peers, you will find out about each other, exchange ideas and express your opinions in German. Language learning is both challenging and rewarding and provides an opportunity to enhance your sense of self. By gaining insights into cultural aspects of life in Germany and/or other German-speaking countries you will broaden your perspectives and develop your intercultural awareness. Whether you are interested in learning German for travel, work, family reasons or purely for pleasure, this module encourages personal growth and fosters the development of professional soft skills that are highly valued by employers.

Level 5

Module	Credits	Compulsory/optional
Managing People	15 Credits	Optional
Managing People aims at providing students with an introduction to the management of people in organisations. Content includes: The development of HRM, theory and practice, contextual factors, strategic approaches. Recruitment and selection (R&S) including role of R&S, models of R&S and their application. Equality and diversity (E&D) including the case for E&D, approaches to implementing E&D policies, and tackling discrimination in organisations. Flexibility and managing flexibility. Performance and reward management including managing people for performance, motivation and the link with reward management. Employee participation and involvement Factors affecting the success of employee involvement (EI) and effective communication. Learning and development (L&D) including identifying the need for L&D, evaluation of the outcomes, and the contribution L&D can make to people's performance and business success. Managing people activities from both strategic and operational perspectives. Exploring the role of HR function and line manager.
Business Finance	15 Credits	Optional
The module will introduce students to the main theory and practice of the financing of companies, the allocation and management of financial resources within a company and the rewarding of the providers of a company's financing. Specific topics covered include: the financial environment; sources of business finance; capital budgeting; cost of capital and capital structure; dividend policy; investment risk, portfolio theory and the capital asset pricing model; valuation of assets, shares and companies; mergers and acquisitions.
Financial Management	15 Credits	Compulsory
The module will introduce students to the main theory and practice of the financing of companies, the allocation and management of financial resources within a company and the rewarding of the providers of a company's financing. Specific topics covered will include: the financial environment; sources of business finance; capital budgeting; cost of capital and capital structure; dividend policy; investment risk; portfolio theory and the capital asset pricing model; valuation of assets, shares and companies; mergers and acquisitions.
HRM for International Business	15 Credits	Compulsory
This module examines the development of Human Resource Management (HRM) as a business function and an academic field of study. Exploring the convergence and divergence of employment systems, the module aims to promote an understanding of the complexities of IHRM and the forces that frame it. It considers the patterns, practices and theories of HRM within a global context. This module promotes an understanding of the gap between rhetoric and reality of the concept of HRM and challenges the notion that people management practices can be readily transferred across national and international boundaries The content includes an analysis of differences between national and international HRM, examines structures and the ethical issues impinging upon international business in the field of employment.
Global Supply Chain Management	15 Credits	Compulsory
The aim of this module is to provide the students with knowledge on designing, implementing and operating efficient supply chains. Additionally, it will introduce the challenges and issues of global supply chain management. The focus of the module is: introduction of supply chain management; development and strategies for global supply chain management; supply chain drivers; procurement, routing and scheduling; inventory management; green supply chain management; humanitarian supply chain management; measurement of supply chain management in global scale.
Economics of the Global Economy	15 Credits	Compulsory
This module will explore key features of and trends within the global economy. It examines how economic concepts, tools and techniques can be usefully applied to the analysis of key issues therein. The role and limits of the nation-state within a global environment will be considered along with the traditional economic policy issues which are typically encountered, as well as how these are addressed. The role of markets and organisations will be explored, as well as other institutions which operate at a supra-national level e.g., EU, VVTO, and the extent to which they drive and shape economic activity. The impact of international trade and financial flows in the world economy will also feature. In doing so, the module will consider selected sectors and industries within the economy, including energy, thus enabling a particular focus on the sustainability of the modern economy in the face of climate change, and environmental degradation and depletion. This module will explore what concepts the economist can apply to these and other important issues.
Placement Study Abroad Asia (AB)	120 Credits	Optional

Placement Study Abroad Asia (A)	60 Credits	Optional

Placement Study Abroad Asia (B)	60 Credits	Optional

Placement Study Abroad Africa (AB)	120 Credits	Optional

Placement Study Abroad Africa (A)	60 Credits	Optional

Placement Study Abroad Africa (B)	60 Credits	Optional

Placement Study Abroad Australia (AB)	120 Credits	Optional

Placement Study Abroad Australia (A)	60 Credits	Optional

Placement Study Abroad Australia (B)	60 Credits	Optional

Placement Study Abroad Europe (AB)	120 Credits	Optional

Placement Study Abroad Europe (A)	60 Credits	Optional

Placement Study Abroad Europe (B)	60 Credits	Optional

Placement Study Abroad North America (AB)	120 Credits	Optional

Placement Study Abroad North America (A)	60 Credits	Optional

Placement Study Abroad North America (B)	60 Credits	Optional

Placement Study Abroad Latin America (AB)	120 Credits	Optional

Placement Study Abroad Latin America (A)	60 Credits	Optional

Placement Study Abroad Latin America (B)	60 Credits	Optional

Placement Study Abroad at an Overseas Academic Institution	15 Credits	Optional

Placement Study Abroad at an Overseas Academic Institution	30 Credits	Optional

Placement Study Abroad at an Overseas Academic Institution	45 Credits	Optional

Placement Study Abroad at an Overseas Academic Institution	75 Credits	Optional

Placement Study Abroad at an Overseas Academic Institution	90 Credits	Optional

Placement Study Abroad at an Overseas Academic Institution	105 Credits	Optional

Global Consumer Markets: Issues and Trends	15 Credits	Compulsory
This module provides an overview of the development of international consumer markets from historical, geographical and social perspectives, while focusing on emerging trends and consumer insights impacting the marketing of products and services. It will explore the ways in which the marketing mix elements and market research are adapted to the various international markets. In the module, students will consider a wide range of cross"cultural marketing issues, including international business customs, negotiating styles, consumer brand loyalty, price sensitivity, consumer satisfaction (and dissatisfaction) and so on. The development and accelerated innovations in response to consumer insights will also be considered.
Geopolitics	15 Credits	Compulsory
This module provides students with conceptual frameworks based on geopolitical perspectives that will enable them to identify the long-term factors behind day-to-day events and to explore and debate current geopolitical developments of relevance to international business and the everyday experience of students as embodied agents of geopolitics. The module involves students identifying and evaluating a range of geopolitical issues while exploring them from various geopolitical identities. It will foster geopolitical literacy, allowing students to become fully participating subjects in geopolitical discourse. Additionally, students will engage in collaborative activities that address phenomena intersecting geopolitics and business in an increasingly globalised environment.
German Stage 2A - Culture, education & study abroad	15 Credits	Optional
Do you have a basic grounding in German already and want to learn more? Are you interested in learning to speak German as one of the top 10 most used languages in international business? Would you like to be able to find out more about German-speaking countries and talk about studying or working abroad? If so, this module will help you to build the confidence and competence to do so. Building on prior knowledge, you will learn how to hold useful, everyday conversations in German for both personal and professional contexts. Through regular conversation with your peers, you will find out about each other, exchange ideas and express your opinions in German. Language learning is both challenging and rewarding and provides an opportunity to enhance your sense of self. By gaining insights into cultural aspects of life in Germany and/or other German-speaking countries you will broaden your perspectives and develop your intercultural awareness. Whether you are interested in learning German for travel, work, family reasons or purely for pleasure, this module encourages personal growth and fosters the development of professional soft skills that are highly valued by employers.
German Stage 2B - Living and working in German-speaking countries	15 Credits	Optional
Do you have a firm grounding in German already and want to feel more confident using your language skills? Are you interested in using your German to enhance your career prospects? Would you like to find out more about politics and society, or talk about topics such as the environment, or health and wellbeing? If so, this module will help you to build the confidence and competence to do so. Building on prior knowledge, you will learn how to hold useful, everyday conversations in German for both personal and professional contexts. Through regular conversation with your peers, you will find out about each other, exchange ideas and express your opinions in German. Language learning is both challenging and rewarding and provides an opportunity to enhance your sense of self. By gaining insights into cultural aspects of life in Germany and/or other German-speaking countries you will broaden your perspectives and develop your intercultural awareness. Whether you are interested in learning German for travel, work, family reasons or purely for pleasure, this module encourages personal growth and fosters the development of professional soft skills that are highly valued by employers.

Level 6

Module	Credits	Compulsory/optional
International Production and Governance	15 Credits	Optional
This module explores key changes in the global economy by examining recent trends in international trade, production, investment and labour. Theories of international production are examined alongside the competitive strategies of large transnational firms. There is a focus on the changing patterns of governance with regards to different varieties of capitalism and the relationship between different levels of governance; the global, the national and the local. The module emphasises the way in which both academic and business literature offer competing interpretations of the nature of these changing trends, their outcomes and their implications for policy. The module explores a wide range of current issues, moving beyond some of the standard economic concerns, to consider the sustainability and ethics of some economic approaches. Wider societal impacts are also considered by highlighting socioeconomic imbalances, the impact of migration and exploring health outcomes under different political economy models. The informal economy is addressed, particularly within an economic treatment of sex work and the sex industry.
Issues in Global Economy	15 Credits	Optional
This module explores the fundamental economic changes in the global economy and their implications for both developed and developing economies. It addresses a range of issues related to changes in international production, global financial structures, trade patterns, global governance and economic development. The aim of trade and development is to deliver increases in wealth and economic well-being but the extent to which poverty and average income are improved are considered by exploring these aspects and income distribution in selected countries and cases. For example, the clothing industry and the extent to which working conditions and incomes are being positively impacted, as well as the extent to which such globalised supply chains conform to ethical practices. Other significant factors in driving global economic change are also explored, such as migration and the environmental impact of development, through considering selected cases e.g., the car industry and the development of cleaner, electric vehicles.
Employment Relations	15 Credits	Optional
The module encourages students to critically evaluate different theories and perspectives on employment relations. It also equips students to be able to practically undertake important aspects of the employment relationship such as bargaining and conflict resolution. The module considers the roles of the key actors in employment relations: management, trade unions and the State. The module evaluates different employment relations approaches and the design and application of processes, policies and procedures in areas such as: discipline and grievance, dismissal, collective bargaining, individual and collective negotiation, employee engagement, conflict and industrial sanctions, conciliation, mediation and arbitration and diversity management. The module also focuses on the impact of legislation, both European and domestic, on employment relations.
Knowledge Management and Business Intelligence	15 Credits	Optional
This module recognises the importance of information and knowledge in the management decision-making process by exploring how organisations utilise knowledge management and business intelligence in their endeavours to achieve sustainable competitive advantage. The module will cover a wide and diverse range of current thinking in terms of theoretical and practical aspects of knowledge management and business intelligence systems. Fundamental tools and techniques will be investigated and applied to a wide range of critical case studies.
Islamic Banking and Finance	15 Credits	Optional
This module intends to provide students with knowledge and understanding of IBF. The module will provide the background and foundations of Sharia framework (Islamic code of life) in which the Islamic banking system claims to operate. The ideals of IBF, with an emphasis on prohibition of Riba (interest), will be discussed. Students will gain understanding of various Islamic modes of financing and various financial instruments. The module will also provide knowledge and understanding of Islamic contract and Islamic commercial law. Students will learn and evaluate the latest developments and trends in this field, with special emphasis on the UK.
Creative Problem Solving for Managers	15 Credits	Optional
This module is very practical and hands-on. It is aimed at students intending to become an effective manager, consultant or business analyst. The really important problems and crucial decisions faced by professionals in their work are often complex and ill-defined. They are known as wicked problems or messes. Problem-structuring (or soft systems) methods have been developed to help us cope in these challenging, unstructured situations. Often much of the difficulty is due to people's differing perspectives, the worrying uncertainties or the multiple interacting and dynamic factors. Imaginative approaches are needed to rigorously analyse messy, qualitative issues. Problem-structuring methods take a holistic view and are highly effective. The three methodologies selected are: SODA Soft Systems Methodology System Dynamics With the right expertise and a suitable toolkit of methods, the manager or consultant can choose appropriate techniques, and creatively combine and tailor them to tackle any problem with confidence.
Social Networking and Enterprise	15 Credits	Optional
Social networking is a rapidly growing phenomenon, and it is one of the most influential media in web technology today. Hundreds of companies globally use social media to gain credibility, foster employee relationships, build a forum for communication with customers and, often, to boost sales. Businesses receive inquiries directly from consumers and other businesses without advertising, which results in lower costs and higher conversion rates. Therefore, this module explores insights of the social networking sites and opportunities they present for organisations.
Corporate Financial Strategy	15 Credits	Optional
This single semester module is designed to provide an insight into the area of financial strategy. The module will begin by examining the life cycle and the various sources of funding available at each stage and will move on to an analysis of major business changes, e.g. restructuring, mergers/acquisitions. The module will enable students to build on their business analysis and reporting writing skills, and the knowledge gained about business should significantly enhance their employability.
Financial Aspects of International Business	15 Credits	Optional
The international financial system. Foreign exchange rate theories. Foreign exchange risk- definitions. Managing foreign exchange risk - techniques. Devising a hedging strategy. Direct foreign investment risk management.
Contemporary Issues in Ethics, Business and Sustainability	15 Credits	Compulsory
This module enables students to identify and evaluate a range of national and global approaches to sustainability, exploring the various meanings attached to the word sustainability and alternative strategies and drivers. Students will discuss the technology that businesses and government agencies are using to develop and evaluate their practice in this area. Issues of ethics and social responsibility, stakeholders, political legitimacy and economic longevity will be considered together with the ecological issues which are the focus of current media debates. Students will gain the ability to identify and explain the major developments in national and global sustainability practice in the twenty-first century and to compare and contrast alternative approaches, supporting an informed choice of a personal ethical and practical stance to guide their future handling of sustainability issues.
Diversity and Equality at Work	15 Credits	Optional
The module aims to develop an understanding of inequalities and diversity at work. Its approach is to explain and critically analyse concepts such as job segregation on the basis of race and gender, different patterns of work and time, and pay inequality. It will consider these questions from a historical perspective, perspective centred on the United Kingdom (UK) whilst exploring comparative perspectives from other European countries The module will consider and critically evaluate the various theories concerning gender and other questions of equality. In addition it will examine the relationships of women to the labour market in different periods, and the relationship between this and their domestic roles. The module will consider the role of the state, employers and trade unions in relation to equality and diversity at work, and will examine the legal framework underpinning these issues.
HBS Placement	0 Credits	Compulsory
This activity is self-directed by the student and carries no credits. Students will be supported by the Professional Experience Module Leader, Professional Experience Visit Co-ordinator, an Academic Mentor and the Centre for Academic Skills Enhancement (CASE). Successful completion of the Professional Experience Module leads to the appropriate suffix on students degree title stated on the programme specifications. Student are required to complete at least 30 weeks of full-time equivalent (at least 35 hours per week) placement activity.
International Business Dissertation	30 Credits	Optional
The dissertation offers the opportunity to undertake an individual piece of work that is designed to develop research skills relevant to a specific area of study. Students will be allocated an academic supervisor who will meet with students on a regular basis. On completion of the research, students will be required to produce a dissertation of 6000 words. The dissertation will be assessed using the Business School dissertation criteria.
Entrepreneurship, Innovation and Creativity	15 Credits	Compulsory
Students first gain insights into the role and importance of entrepreneurs and the traits, attitudes, and skills they possess. A wide range of theoretical models and frameworks will be considered, evaluated and critiqued. They then learn about the importance of entrepreneurship and innovation for organisations to continue to prosper, to remain competitive and for economic growth. Students will consider what drives innovation, including creativity, evolving human needs, technology, and changes in the competitive and macro environments. Students will creatively explore how to develop products and services, including planning how to turn an innovative idea into commercial/social reality.
Databases for Strategic Decision Making	15 Credits	Optional
The experience gained in this module will give students the necessary underpinning knowledge and skills to investigate the data requirements of a business problem and establish, through the use of data modelling tools, the structure of the database. A complete database design and development process will be undertaken and documented, to include entity relationship diagrams, data dictionary, development using SQL, testing and evidence of SQL code being used to create queries. A very practical module which develops students business analysis skills as they develop a logical database design model based on a set of requirements. The acquisition of skills in database design concepts and SQL exposes students in a very practical way to the means by which information is extracted from databases and manipulated for presentation to the user, underpinning a more theoretical understanding of information requirements at different levels of management decision-making.
Integrated Marketing Communications	15 Credits	Optional
This module explores marketing communications in various contexts and how technology has changed communications planning and delivery. It investigates how marketers are required to blend communications across online and offline channels to create a unifying platform that can deliver a connected communications strategy to deliver organisational objectives, and how consumers and other stakeholders influence the message and the brand. Real world examples from a range of organisations and sectors are used to examine how the unifying platform must connect to customers through emotional actions. How the story is communicated across the most appropriate channels given the market and organisational context is evaluated, along with the challenges of managing communications for different organisations.
International Strategic Leadership	15 Credits	Compulsory
International strategic leadership explores the complexities facing leaders operating within internationalised business contexts. The module explores strategic decision making in the context of international business, including patterns of internationalisation, national environment and development and international organisation. Students are encouraged to consider the significant role of social and cultural similarities and differences, and the implication for working effectively in diverse organisations, national contexts and markets. The leadership focus encourages students to think critically about their own cultural assumptions, and to develop the skills required to engage with diversity to achieve common goals. This includes recognising the additional challenges facing leaders as they work across extended geographies and a turbulent geopolitical landscape.
Digital Economy	15 Credits	Compulsory
Topics will include - Definition of digital economy; Development of digital economy; Digital economy as part of the total company profile; Approaches to digital economy; Internal and external effects of digital economy; International methods of digital economy; Strategic advantage and barriers/ challenges faced through the adoption of digital economy. This will include the impact on the environment as well as the threats to a company s digital operation and assets and ways to avoid and mitigate against these. UK and EU legislation specific to a company s digital world will also be explored.
Global Marketing	15 Credits	Optional
Global marketing success is a function of perspective, opportunity, motivation, organisation, knowledge and skills. The challenge for today's global marketers is to identify those opportunities appropriate to the firm, to develop appropriate marketing strategies and build and sustain competitive advantages in co-operation with other members of the firm as well as external partners and also consider the ethical implications of a range of global marketing strategies. To this end, the module will provide learning opportunities to appreciate current writings and perspectives on the global marketing environment. Opportunities will be given to analyse different global marketing organisations and their environments, suggest and implement realistic strategies and plans and control mechanisms.
Data Visualisation for Business Decisions	15 Credits	Optional
Large volumes of data are now available to support decision making and thus it is increasingly necessary to be able to understand large data sets. Data analytics and visualisation is an essential subject for those needing to explore data quickly and find trends, patterns, correlations and indicators of causation. Finance and accounting professionals need to be able to provide decision makers with an insight into how this analysis and visualisations can be used to improve decision making, providing clarity for decision makers and key stakeholders. Thus, the module will review how data visualisations enhance business communications and influence key decision makers, and consider the benefits of using exploratory data analysis to evaluate and graphically represent different business scenarios to provide sound scientific evidence to support decision making.
Contemporary Employment Relations	15 Credits	Optional
The module will explore issues such as the impact of the employee relations culture, how to develop and apply an effective ER policy, how to apply different dispute resolution techniques to resolve workplace conflict. The module will examine collective and individual employment / labour law, and how to work with formal representative worker bodies such as trades unions and relevant worker forums. The different approaches and models of consultation and negotiation and the notion of employee voice and the impact of different employee / worker relationships on the organisation. Issues such as grievance and disciplinary process. Students will understand policy, regulation, and law relevant to a workplace and be able to ensure HR people practices are compliant with these. How to drive effective working relationships through consultation and negotiation. Current ER issues such as employee engagement, employee communication, involvement, psychological contract, and participation.
Undergraduate Research Skills and Preparation	0 Credits	Optional
This non-credit bearing module of study is designed to provide students with sufficient research practice knowledge within business studies. The purpose is to facilitate a broad understanding which can then be applied to conduct an independent research project (assessed under a different programme-specific module). Key themes covered by the module include: The research process. Formulating a research project (including theoretical underpinning). Ethics considerations. Research methods. Critical skills for conducting a research project. Writing up an undergraduate research project.
German Stage 3A - Historical contexts and the world of work	15 Credits	Optional
Do you have a firm grounding in German already and want to learn more? Would you like to find out more about the significance of the fall of the Berlin Wall and German re-unification or the world of work today in a German-speaking country? Would you like to be able to hold a conversation about current issues such as the environment and sustainability or what the future holds? If so, this module will help you to build the confidence and competence to do so. Building on prior knowledge, you will learn how to feel more confident in sustaining conversations in German in both personal and professional contexts. Through regular conversation with your peers, you will find out about each other, exchange ideas, and express your opinions in German. Language learning is both challenging and rewarding and provides an opportunity to enhance your sense of self. By gaining insights into cultural aspects of life in Germany and/or other German-speaking countries you will broaden your perspectives and develop your intercultural awareness. Whether you are interested in learning German for travel, work, family reasons or purely for pleasure, this module encourages personal growth and fosters the development of professional soft skills that are highly valued by employers.
German Stage 3B - Changes and challenges in society	15 Credits	Optional
Do you have a firm grounding in German already and want to learn more? Would you like to watch and discuss a film with your peers or native speakers? Would you like to be able to exchange ideas about current issues such as globalisation, migration, wealth and poverty? If so, this module will help you to build the confidence and competence to do so. Building on prior knowledge, you will learn how to feel more confident in sustaining conversations in German in both personal and professional contexts. Through regular conversation with your peers, you will find out about each other, exchange ideas, and express your opinions in German./ Language learning is both challenging and rewarding and provides an opportunity to enhance your sense of self. By gaining insights into cultural aspects of life in Germany and/or other German-speaking countries you will broaden your perspectives and develop your intercultural awareness. Whether you are interested in learning German for travel, work, family reasons or purely for pleasure, this module encourages personal growth and fosters the development of professional soft skills that are highly valued by employers.
German Stage 4A - Society and culture in German-speaking countries	15 Credits	Optional
Do you have a sound knowledge of German already and want to become more fluent? Would you like to find out more about socio-economic topics such as the economy, business and the car industry in Germany and/or other German-speaking countries? Would you like to be able to hold a conversation with native speakers about health and wellbeing, the media and current affairs? If so, this module will help you to build the confidence and competence to do so. Building on prior knowledge, you will learn how to hold useful, everyday conversations in the language for both personal and professional contexts. Through regular conversation with your peers, you will find out about each other, exchange ideas and express your opinions in German. Language learning is both challenging and rewarding and provides an opportunity to enhance your sense of self. By gaining insights into cultural aspects of life in the German-speaking countries you will broaden your perspectives and develop your intercultural awareness. Whether you are interested in learning German for travel, work, family reasons or purely for pleasure, this module encourages personal growth and fosters the development of professional soft skills that are highly valued by employers.
German Stage 4B - Society and culture in German-speaking countries	15 Credits	Optional
Do you want to become more confident and fluent in German, or even use your language skills in a professional context? Would you like to find out more about life in the former GDR by studying a film and explore themes such as national identity? Would you like to be able to hold a conversation with native speakers about topics such as politics, globalisation or current affairs? If so, this module will help you to build the confidence and competence to do so. Building on prior knowledge, you will learn how to hold useful, everyday conversations in German for both personal and professional contexts. Through regular conversation with your peers, you will find out about each other, exchange ideas and express your opinions in German./ / Language learning is both challenging and rewarding and provides an opportunity to enhance your sense of self. By gaining insights into cultural aspects of life in the German-speaking countries you will broaden your perspectives and develop your intercultural awareness. Whether you are interested in learning German for travel, work, family reasons or purely for pleasure, this module encourages personal growth and fosters the development of professional soft skills that are highly valued by employers.

What if I need support?

You'll benefit from dedicated support teams within the Business School, including Academic Support, Wellbeing, and a personal tutor who will assist you in adjusting to the demands of university learning and living.

Additional support is available from our Student Success team, which focuses on inclusive learning, as well as our dedicated Future Success network, which helps with work experience, placements, and graduate jobs.

You can join and engage with the Business School Student Voice community, consisting of a team of student representatives who regularly meet with staff to provide feedback and ensure the effectiveness of teaching.

Our in-house Centre for Academic Skills Enhancement (CASE) is available to all Business School students, offering additional support in areas such as academic writing, numeracy, and referencing.

Optional sandwich year

At the end of your second year, you have the option to experience a year of working life with a placement, or a shorter internship, a huge CV booster!

Professional work experience is the biggest contributor to your future employability. It allows you to put your knowledge into action, while learning how a business operates and making some handy professional connections.

We'll help you make the most of the experience, holding your hand from start to finish. You also get assistance with your CV, plus help preparing for interviews and presentations, at our ground-breaking mock Assessment Centre Experience.

Students have enhanced their careers in companies as diverse as Mobile Phone Center, American Language Services, Cerise Media (Mirabelle), Clearstream Banking S.A., Dennis Eagle, Secret Barcelona, Greensill Capital, Envie de Fraise, TomTom, Oman Airways, Appetite Creative, Disney, Hype Energy, Oryx Gaming, Minor Hotels and Porsche Central Eastern Europe.

Find out more about work placements

You can take a sandwich year abroad, making that decision in your second year. Studying at one of our international partners is a huge personal development opportunity and an amazing experience.

More and more companies are now working internationally, the experience of living in another country will make a great impression on future employers. Put knowledge into action, learn how a business operates and make professional connections.

With over 100 partners in 40 countries, the world really is your oyster! Our dedicated study abroad office advises you on your options, to help you make the most of this opportunity.

If you study abroad between your second and third year of study, you’ll pay no tuition fee, either to the partner university or us.

Find out more about study abroad options

At the end of your second year, you have the option to experience a year of working life with a placement, or a shorter internship, a huge CV booster!

Find out more about work placements

You can take a sandwich year abroad, making that decision in your second year. Studying at one of our international partners is a huge personal development opportunity and an amazing experience.

With over 100 partners in 40 countries, the world really is your oyster! Our dedicated study abroad office advises you on your options, to help you make the most of this opportunity.

If you study abroad between your second and third year of study, you’ll pay no tuition fee, either to the partner university or us.

Find out more about study abroad options

Where you'll study

You'll be taught on our modern de Havilland Campus, with our 24/7 Learning Resources Centre, offering open and private study spaces. You also get online self-study materials to further support you.

There are dining options, a bar, and a recreational space on campus where you can shoot some pool or play video games. It also houses Hertfordshire Sports Village, featuring a gym, swimming pool, coffee shop and climbing wall.

Discover the Enterprise Hub, a vibrant destination where local firms and students work and learn in comfort.

The Student Union bar and additional facilities are only a 20 minute walk (or short bus ride) away at our second campus, on College Lane. Student housing is available at both campuses.

A train to central London takes just over 20 minutes, and you are also conveniently located on the A1(M) with access to the road network, making travel quick and convenient.

Who you'll learn from

Your teachers include doctoral staff and industry experts who will impart their knowledge and experiences. They will ground your education in solid business principles and case studies that will be valuable throughout your career.

The teaching approach emphasizes proactive learning, drawing from real-life experiences and scenarios shared by your tutors and alumni.

The faculty covers various interest areas and backgrounds, including information technology, marketing, consumer behaviour, psychology, employee well-being, and work-life balance.

To provide extra support with academic writing, numeracy, and referencing, we have our in-house Centre for Academic Skills Enhancement (CASE), which is open to all Business School students.

Additionally, you have access to an academic support team, a well-being team, and a personal tutor who will help you navigate university learning and living.

Working together, your teaching and support team is committed to assisting you in realising and achieving your full potential.

How we support our students

At the University of Hertfordshire, we want to make sure your time studying with us is as stress-free and rewarding as possible.

We offer a range of support services, from childcare to counselling, ensuring that you make the most of your time at Herts and can focus on studying, having fun, and have the support you need.

Find out more about support and wellbeing

Entry requirements

The University of Hertfordshire is committed to welcoming students with a wide range of qualifications and levels of experience. The entry requirements listed on the course pages provide a guide to the minimum level of qualifications needed to study each course. However, we have a flexible approach to admissions and each application will be considered on an individual basis.

Typical offer (UCAS points)	120–128
Typical A Level offer	BBB–ABB
Typical IB offer	120–128
Typical BTEC offer	DDM
Typical T Level offer	Design Survey and Planning for Construction; Design Production, Design and Development; Education and Childcare; Healthcare Science; Health; Science; Digital Support Services; Digital Business Services; Onsite Construction; Building Services Engineering for Construction; Accounting; Design and Development for Engineering and Manufacturing; Engineering, Manufacturing, Processing and Control; Finance; Maintenance, Installation and Repair for Engineering and Manufacturing; Management and Administration; Agriculture, Land Management and Production; Legal Services.
GCSE	Grade 4/C in English Language and Mathematics.
Access courses	120–128
Additional information	Find out more about our Undergraduate Entry Requirements.

English language	All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6.0 with a minimum of 5.5 in each band. If you do not have the required IELTS or equivalent for direct entry on to your degree programme, our Pre-sessional English and International Foundation courses can help you to achieve this level.
Additional information	Find out more about International Entry Requirements.

English language

All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6.0 with a minimum of 5.5 in each band.

If you do not have the required IELTS or equivalent for direct entry on to your degree programme, our Pre-sessional English and International Foundation courses can help you to achieve this level.

Additional information

Find out more about International Entry Requirements.

Ready to apply?

UK and EU applicants with pre-settled/settled status in the UK

Start date	Study type	Apply
September 2025	Full time	Apply via UCAS
September 2025	Full time with placement year	Apply via UCAS

International and EU applicants without pre-settled status in the UK

Apply through our international/EU application portal

Apply through Clearing

Make sure you've got your UCAS number, if you've got one (you can find this on your UCAS Hub), your results (including GCSEs, A levels, BTECs or equivalent) and the course(s) you'd like to apply for.

Apply online and get an instant response

Click to call or dial 0300 303 6300

Find out more before you apply

Our Clearing hotline is open Monday – Thursday, 09:00 – 16:45, and Friday 09:00 – 15:45. To apply you will need your UCAS number, if you've got one (you can find this on your UCAS Hub), your results (including GCSEs, A levels, BTECs or equivalent) and the course(s) you'd like to apply for.

Fees and funding

At Herts, we’re dedicated to providing world-class teaching supported by industry-level facilities and incredible social spaces. We believe cost shouldn’t be a barrier to higher education, and we strive to keep both our standard and additional costs as low as possible.

	Study type	Fees
UK students	Full time	£9,250 for the 2025/2026 academic year
EU students	Full time	£15,965 for the 2025/2026 academic year
International students	Full time	£15,965 for the 2025/2026 academic year

Tuition fees are charged annually. The fees quoted above are for the specified year(s) only. Fees may be higher in future years, for both new and continuing students. Please see the University’s Fees and Finance Policy (and in particular the section headed “When tuition fees change”), for further information about when and by how much the University may increase its fees for future years.

Scholarships, grants and bursaries	Depending on your circumstances, you may be eligible for a non-repayable scholarship, grant or bursary to support your studies.
Disabled Students' Allowance	The Disabled Students’ Allowance can cover any study-related costs you have because of a mental health problem, long term illness or any other disability.
Student loans	Find out about securing a student loan, from how much you could be eligible for to when you need to start making repayments.
Accommodation costs	We offer a great choice of student accommodation, on campus or nearby in the local area, to suit every student budget.
Additional course fees	Read more about additional fees in the course fact sheet.

More about the course

Course fact sheets
BA (Honours) International Business	Download PDF

Programme specifications
BA (Honours) International Business	Download PDF
BA (Hons) International Business	Download PDF

Additional information
Applications open to international and EU students	Yes
Course length	Full Time, 3 YearsSandwich, 4 Years

Search everything:

BA (Hons) International Business with German

Prepare for a global career, studying, working and travelling on our BA (Hons) International Business with German degree. Choose between a 3-year or 4-year route, with the option to spend two years studying abroad in up to three countries.

Typical offer: 120–128

Fees: £9,250 per year (UK)

UCAS code: N122

Course length: Various

Location: University of Hertfordshire, Hatfield

Institute code: H36

Work placement option

Study abroad option

Study a language

Course overview

Why choose this course?

Professional accreditations

Your future career

What you'll study

Study plan overview – Three-year programme

Study plan overview - Four-year programme

What if I need support?

Optional sandwich year

Work Placement

Study Abroad

Where you'll study

Who you'll learn from

How we support our students

At the University of Hertfordshire, we want to make sure your time studying with us is as stress-free and rewarding as possible.

Entry requirements

UK applicants

International applicants

Ready to apply?

UK applicants

UK and EU applicants with pre-settled/settled status in the UK

International applicants

International and EU applicants without pre-settled status in the UK

Apply through Clearing

Fees and funding

Tuition fees

Additional information

More about the course

Further information

Not ready to apply?

Undergraduate degrees and courses

Student Life at Herts

Chat with students and staff

Location:
University of Hertfordshire, Hatfield